MacBook Pro Update: Although the Apple Inc. (NASDAQ:AAPL) iPad and iPad mini are selling like hot cakes, it does not mean anything for its sales in the personal computer market. In fact, as more and more people turn to tablets it is safe to say that companies, such as Apple, will have a more difficult time keeping PC sales steady.
According to an official Apple Inc. (NASDAQ:AAPL) press release, the company has made some changes to the MacBook Pro. More specifically, the MacBook Pro with Retina display will be “faster and more affordable.”
This is a great deal for consumers. After all, who doesn’t want a faster computer at a lower cost?
Here is what the opening paragraph of the release had to say:
“Apple is making the MacBook Pro with Retina display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air with 256GB of flash has a new lower price of $1,399.”
Those who are in the market for either a MacBook Pro with Retina display or 13-inch MacBook Air are sure to be happy with these changes.
Why is Apple doing this, you may wonder? Here is a brief excerpt from a Bloomberg article discussing the current state of the PC industry: