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Apple Inc. (AAPL) Justifies iPod Price Increase On $350 Million Class Action Lawsuit

Apple Inc. (NASDAQ:AAPL) finished submissions to the ongoing $350 million class action lawsuit paving way for the jury to deliberate on the verdict. The closure of the arguments came even as Apple reiterated that it still needed more time to file last minute paperwork. Pertaining to a plaintiff who has been vetted as a potential replacement to two earlier plaintiffs who were dropped from the case.

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Despite both parties presenting their submissions, the case still hangs in the balance as there is nobody who has come forward to represent the over 8 million people who purchased the irregular iPods during the class action period. Apple Inc. (NASDAQ:AAPL) has already defended itself maintaining it did not act in any way to harm users with the DRM system on iPod and iTunes.

Apple could still have the upper hand on the case as it emerged last week that users may either have bought faulty devices or bought them outside the complaint period.  The case hinges on why Apple installed DRM software that prevented users from playing music from other stores on devices that they had full custody. Apple Inc. (NASDAQ:AAPL) is also being accused of gaining an unfair advantage in the market by raising prices of the iPod consequently making more in the process

On its defense, Apple maintains it never increased the prices of the iPods and only worked to improve its products between 2006 and 2009. Apple’s former marketing chief, Phil Schiller, appearing on the inquiry has already affirmed that Apple Inc. (NASDAQ:AAPL)’s desire has always been to fit new features into its products while also providing discounts.

 Schiller recalls that one time along Apple’s current senior vice president of operations Jeff Williams they doubled the memory of the iPod Nano despite the product having already launched with a lesser memory capacity. Apple Inc. (NASDAQ:AAPL) went on to strike a deal on a larger memory with the original one with a small memory capacity being shipped to smaller markets at lower costs. Donnelly reiterates that no one ever knew what had happened with the only disparity being the difference in prices.

Apple Inc. (NASDAQ:AAPL) has already called in two economics professor from the University of Chicago who defended Apple’s valuation of the iPod prices. The two professors have stated that the plaintiff’s economist had not factored in improvements that had been made on the iPod ranging from longer battery life, larger screen and memory that justified the increase in prices.

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