The number of people willing to give or receive an Apple product during the current holiday season has dropped by 3% to 15% compared to last year’s 18% according to the All –America Economic Survey. Senior Economics reporter at CNBC, Steve Liesman, believes the sharp decline has to do with the fact that Apple Inc. (NASDAQ:AAPL) released iPhone 6 way early in September, where quite a number of people acquire it.
The decline in demand for Apple Inc. (NASDAQ:AAPL) product according to the survey will be offset by an increase in demand for the iWatch that is to be unveiled next year. A broader decline in sales for Apple will be bad for business especially on a stock that has been trading on Wall Street’s expectations of millions of unit sales.
“Few percent change in Apple that is within the margin of error of the poll. But at least it shows that Apple’s share is not growing there and could actually have been falling for the holiday season,” said Mr. Liesman.
There has already been a suggestion that investors should look to reduce their exposure on Apple stock part because the company is not registering any new user growth. The growth in demand for iPhone 6 demand was expected to give the stock the much-needed energy to surge in the market, but the momentum seems to have cooled off after reaching highs.
The survey also showed that Apple may reap impressive sales for the iWatch especially from college grads and people spending heavily on the holiday season as well as Black Friday shoppers and people with income of over $100,000.
“One good news for Apple when it introduces the watch next year which is what is planned early next year; 15% of the public either will buy or plan to buy wearable tech. 9% own it 6% will buy it, 81% do not own it right now,” said Mr. Liesman.
The survey also found out that 35% of men between the ages of 18 to 49 will be acquiring or receiving Apple product this holiday season with only 15% of women above the age of 50 thought to be interested in purchasing the product. 33% of people with income greater than $75,000 also plan to give or receive an Apple Inc. (NASDAQ:AAPL) product.
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