iWatch From Apple: There has been a lot of talk lately about the smart watch market, and whether or not Apple Inc. (NASDAQ:AAPL) is going to get involved. While many believe that the Cupertino based company is currently developing an “iWatch” there is nothing concrete suggesting that a device will make its way to market in the near future.
There are two questions that need to be answered: which company is going to make its way to market first? We discuss this here.
Secondly, and more importantly, is there a market here that will allow Apple Inc. to make money?
Answering this question is much more difficult, being that many companies have failed at creating similar devices in the past.
A recent report by ChangeWave, however, may change this way of thinking.
The research company had this to say about its survey of 1,713 respondents:
“A new ChangeWave consumer survey shows exceptionally strong interest in an Apple “iWatch” device – driven in large part by Apple’s track record of delivering ultra-convenient, easy to use, innovative products with a perceived ‘cool factor.’
For more information on the findings, we don’t have to look any further than this piece by Apple Inc. blog AppleInsider.
This piece touches on the same research by ChangeWave, nothing that “19 percent of consumers declaring themselves “likely” to buy such a device.”
While this may sound like a small percentage, if it holds true over a large group of consumers, it will make the device from Apple quite popular.
Here is what Andy Golub of 451 Research’s ChangeWave service had to say:
“Apple’s track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand for the rumored Apple ‘iWatch. While an ‘iWatch’ doesn’t yet exist – and if it ever does it will have to live up to super high expectations – it has the potential to be another huge success for the Cupertino, Calif., manufacturer.”
Golub hit the nail on the head by saying that Apple Inc. will have to release a winning product to satisfy the market. Maybe this is why the company is taking so long to bring a device to the public?
For more information on the smart watch industry and some competitors, check out this video:
Check back here for more updates on iWatch From Apple.
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