iWatch From Apple: There has been a lot of talk lately about the smart watch market, and whether or not Apple Inc. (NASDAQ:AAPL) is going to get involved. While many believe that the Cupertino based company is currently developing an “iWatch” there is nothing concrete suggesting that a device will make its way to market in the near future.
Along with Apple Inc. (NASDAQ:AAPL), we have covered a story about Microsoft Corporation working on a smart watch of its own.
There are two questions that need to be answered: which company is going to make its way to market first? We discuss this here.
Secondly, and more importantly, is there a market here that will allow Apple Inc. (NASDAQ:AAPL) to make money?
Answering this question is much more difficult, being that many companies have failed at creating similar devices in the past.
A recent report by ChangeWave, however, may change this way of thinking.
The research company had this to say about its survey of 1,713 respondents:
“A new ChangeWave consumer survey shows exceptionally strong interest in an Apple “iWatch” device – driven in large part by Apple’s track record of delivering ultra-convenient, easy to use, innovative products with a perceived ‘cool factor.’
For more information on the findings, we don’t have to look any further than this piece by Apple Inc. (NASDAQ:AAPL) blog AppleInsider.
This piece touches on the same research by ChangeWave, nothing that “19 percent of consumers declaring themselves “likely” to buy such a device.”
While this may sound like a small percentage, if it holds true over a large group of consumers, it will make the device from Apple quite popular.
Here is what Andy Golub of 451 Research’s ChangeWave service had to say:
“Apple’s track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand for the rumored Apple ‘iWatch. While an ‘iWatch’ doesn’t yet exist – and if it ever does it will have to live up to super high expectations – it has the potential to be another huge success for the Cupertino, Calif., manufacturer.”
Golub hit the nail on the head by saying that Apple Inc. (NASDAQ:AAPL) will have to release a winning product to satisfy the market. Maybe this is why the company is taking so long to bring a device to the public?
For more information on the smart watch industry and some competitors, check out this video:
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