Apple Inc. (NASDAQ:AAPL) CEO Tim Cook loves China. He basically said as much in recent months with multiple trips to the rapidly emerging market and making all kinds of proclamations about how important China is to Apple and how much the company expects to invest in the market and its workforce. There have been platitudes aplenty.
But don’t think for a second that state-run Chinese media is being Apple-centric in its attacks, writes Bloomberg. Apparently when a number of foreign companies announce plans to enter the China market or to increase their presence and reach in the market, the stat media seems to take a convenient liking to the foibles and demerits of the foreign company as if it was an invader. The media would latch on like a bulldog until the company finally submits and issues some kind of apology and reach of goodwill with Chinese consumers.
The past policy for Apple Inc. in China – which is the policy across the rest of the world, for the most part – when repairing an iPhone is to replace the parts inside wth remanufactured parts and use the same back panel without resetting the warranty. Now, Cook wrote in his apology letter, that Chinese consumers would receive a full replacement iPhone with an original one-year warranty.
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