Apple Market Growth: Apple Inc. (NASDAQ:AAPL) wants it all, and the tech giant knows that huge growth in the tablet and smartphone markets is right in front of its eyes.
Yes, Apple is not the only one vying for top spot in these two segments of the tech device market. However, Apple Inc. (NASDAQ:AAPL) has a lot on its side including brand recognition along with a lineup of tablets and smartphones that are coveted by many.
If you tend to believe information reported by research firm IDC, the chance for Apple to push even bigger numbers over the next four years is a real possibility.
The Hindu Business Line recently touched on some of the stats released by IDC, showing that global sales of tablets and smartphones are set to take off in the next few years. This is saying a lot, being that growth in these markets is already robust.
IDC said in a recent research statement that consumers are beginning to realize the importance of focusing on smartphones, tablets, and PCs as different devices.
Bob O’Donnell, IDC Vice-President of Clients and Displays, added “Consumers and business buyers are now starting to see smartphones, tablets, and PCs as a single continuum of connected devices separated primarily by screen size.”
IDC has also published a report that is focused primarily on tablet growth from 2013 to 2017.
This report talks about why the tablet market is growing, including the fact that some devices, none of which are offered by Apple Inc. (NASDAQ:AAPL), are being offered at the $200 price point and below.
Tom Mainelli, IDC’s research director for Tablets added the following:
“The tablet market continues to grow and evolve at a rapid rate.”
“As many tablets dive below the $200 mark, adoption will continue to spike. This will cause the installed base in many regions to swell, which will have a dramatic impact on usage patterns and business models.”
Now, let’s talk smartphones for a second. Apple Inc. appears to be on solid ground in this market, with its iPhone always near the top of the pack. IDC noted that smartphone sales should continue to grow, hitting 1.5 billion units in 2017. This is a huge increase when compared to the 722.4 million united that shipped in 2012.
Apple may even be able to pick up some slack by hitting markets, such as Indonesia, that are seeing growth in the PC sector.
The future lies ahead for Apple Inc. (NASDAQ:AAPL) and its competitors in the tablet and smartphone markets. Which company is going to take the bull by the horns and experience the biggest growth?
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