Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL), Microsoft Corporation (MSFT), Best Buy Co., Inc. (BBY): A Fool Looks Back

Apple Inc. (NASDAQ:AAPL) gave Gotham the iPhone it deserves, but not the one it needs right now.

The market wasn’t pleased with the consumer tech bellwether’s iPhone event on Tuesday. The iPhone 5c wasn’t cheap enough. The iPhone 5s wasn’t slick enough. The iWatch wasn’t to be. A couple of analysts went on to lower their ratings and/or price targets on the stock that had rallied to do a chin-up at the $500 bar before taking the stage.

After seeing its share of the global smartphone market shrink from 17% to 13% over the past year investors expected Apple Inc. (NASDAQ:AAPL) to be hungrier. 

Microsoft Corporation (NASDAQ:MSFT)However, despite the market’s initial disappointment — the stock went on to shed 8% of its value on the week beginning the moment its presentation began — it’s ultimately up to consumer to decide. 

One can argue that Apple Inc. (NASDAQ:AAPL) is starting to lose relevance, but just watch those same people tuning in next year to see if the iPhone 6 will be key to winning back market share.

Briefly in the news
And now let’s take a quick look at some of the other stories that shaped our week.

McDonald’s Corporation (NYSE:MCD) is starting to test mobile ordering. The fast food giant is starting to see if a smartphone app can help drum up sales and improve customer satisfaction in Austin and Salt Lake City. Stateside comps rose just 0.2% in August, so Mickey D’s could use the boost. Hamburglar is brushing up on his hacking skills.

Microsoft Corporation (NASDAQ:MSFT) may seem like an odd beneficiary of Apple Inc. (NASDAQ:AAPL)’s upgrade cycle, but for the next few weeks the software giant will be offering at least $200 for iPads as trade-ins for store credit at many of its Microsoft Corporation (NASDAQ:MSFT) Store locations. It sounds odd, but it’s a good plan if it means folks are trading in iOS devices and using that money to buy Microsoft Corporation (NASDAQ:MSFT) products.

Best Buy Co., Inc. (NYSE:BBY) turned heads this week when its CEO filed to sell roughly 20% of his stake in the consumer electronics retailer to help settle a recent divorce. The stock has soared under his watch, so it’s understandable why the board waived the requirement for the rookie CEO to wait at least two years before unloading his shares.

The article A Fool Looks Back originally appeared on and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and McDonald’s and owns shares of Apple, McDonald’s, and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.