CEO Tim Cook: Apple CEO Tim Cook Talks Pricing

“We are making moves to make things more affordable. Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept in some ways.”

Despite all the conversation about iPhone pricing, Cook never gave a solid idea of when or if this could happen. That being said, Piper Jaffray analyst Gene Munster still believes this device is coming later in 2013. Here is what Munster said:

“We continue to believe Apple will have a cheaper phone product to address the emerging markets, which may or may not be similar to the existing iPhone. Additionally, we note that over time, something like the rumored smart watch could be an option in addressing emerging markets with a lower cost product through a different form factor (iPad as cheap Mac).”

What are your thoughts on what Apple Inc. (NASDAQ:AAPL) CEO Tim Cook had to say regarding pricing?

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