Sodastream International Ltd (NASDAQ:SODA) has been an overnight success, two decades in the making. Already incredibly popular in Europe, the growing stable of consumer brands signing deals with SodaStream should help the home-brewed soda machine gain even more traction stateside. Simply put, the convenience of the Web has opened the eyes of many consumers to this kind of product.
Carrying gallons of pre-sweetened and bubbled water home at a premium cost to making it yourself, just doesn’t make sense for a lot of people. And with the ability to make healthier carbonated alternatives at home, even niche success will reward investors. And if a The Coca-Cola Company (NYSE:KO) or PepsiCo, Inc. (NYSE:PEP) were to sign a licensing deal, the sky is the limit.
Whole Foods Market, Inc. (NASDAQ:WFM) is showing that organic and “better for you” foods are more than just a small niche, as the company has grown to more than 300 stores and is targeting more than 1,000 over the next couple of decades.
And it’s done it with a simple formula of keeping the interest of all stakeholders at the core of everything that it does. The truth is that if customers, suppliers, and employees are all rewarded, shareholders will be, too. And that’s been the case with Whole Foods for more than 20 years. Seeing the mass-market grocery chains expand their organic and “better for you” product offerings doesn’t so much strike me as a risk to Whole Foods Market, Inc. (NASDAQ:WFM), as a validation that the future is as bright as the past.
It’s more than just electronics and groceries