Analysts Remain Bullish on Amazon (AMZN) As It Reveals New Advertising Formats

Amazon.com, Inc. (NASDAQ:AMZN) is a popular stock among hedge funds, and a majority of analysts rate it Buy. Amazon is one of the best stocks to buy now for the next 3 months.

Amazon.com, Inc. (NASDAQ:AMZN) has a dominant position in e-commerce and cloud services, making it a hedge fund favorite, and analysts also favor the stock heavily. Of 71 analysts covering AMZN, 68 rate the stock Buy, while 3 rate it Hold. The average median price target of $320 presents an upside of over 31%.

Analysts Remain Bullish on Amazon (AMZN) As It Reveals New Advertising Formats

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On June 5, Amazon announced it had unveiled its various advertising formats, AI tools, and streaming partnerships at its Upfront Madrid 2026 event. The company’s goal is to strengthen its Ads revenue streams across its owned and third-party inventory. Amazon Prime Video is bringing its location-based interactive video Ads and Next Up Ads in Spain, while Amazon DSP has partnered with NewixMedia and is expanding its reach across Spain’s regional TV channels. Amazon has also expanded its partnership with Netflix in Spain, allowing advertisers to use Amazon Audiences to reach Netflix users through Amazon DSP.

The update to its advertising formats will strengthen Amazon’s position as a cross-platform advertising infrastructure play. Working on the AI side, Amazon’s Creative Agent and Ads Agent are also available for Spanish advertisers, providing them with real-time response data from live sponsored content and offering AI-powered chat sentiment analysis.

Amazon.com Inc. (NASDAQ:AMZN) operates across e-commerce, digital content, advertising, and cloud computing. Its online and offline stores offer both in-house and third-party products, while its Amazon Web Services (AWS) division runs one of the world’s largest data center networks.

While we acknowledge the risk and potential of AMZN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AMZN and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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