“[…] According to Dow Jones, citing people familiar with the matter, the online retail giant [Amazon.com, Inc. (NASDAQ:AMZN)] plans to open its first brick and mortar store. The site is supposed to open in time for the all important holiday shopping season and it will be located at 7 West 34th Street, that is mid-town Manhattan, right across the street from the Empire State Building, so a higher traffic tourist area as well as shopping zone […],” said Chu.
In an era where many retail outlets including even the grocery stores are facing nail biting competition from the e-commerce companies, and even losing significant business to them, Amazon.com, Inc. (NASDAQ:AMZN) is adding insult to their injury by going brick and mortar.
It is like putting up a message for the competitors that it is not just about different platforms that we operate on, which is causing you to lose business, it’s just that we are better at doing business than you. To prove this, Amazon.com, Inc. (NASDAQ:AMZN) has decided to fight on their turf. The land of good old fashioned physical shops.
Amazon.com, Inc. (NASDAQ:AMZN)’s latest decision is also a confirmation that brick and mortar is never going to go away. There will always be a need for companies to physically showcase their products. However, the degree of presence is still up to debate. By how much should the old companies roll up their physical presence and substitute it with a digital print is entirely the management’s call.
Amazon.com, Inc. (NASDAQ:AMZN) also chose the perfect time for the version of its more tangible debut. With the holiday season just around the corner, the store is bound to be a success. The prime location of the outlet makes an even more convincing sales case.
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