Amazon.com, Inc. (NASDAQ:AMZN) wouldn’t have been able to succeed without the Appstore, and it already had plenty of other types of digital content to complement. Setting up a separate storefront is the first step on the path to forking — a step that Samsung is now taking.
While it’s a long journey from setting up shop to going completely rogue with a fully forked version of Android, Samsung has clearly demonstrated that it’s not happy with just being a hardware OEM anymore and wants to up its game in software and services.
Even if it remains an obedient enlistee of the Android army, it could continue to finagle more benefits out of Google Inc (NASDAQ:GOOG) as the largest vendor by far. Since Google has mostly lost control of the platform, particularly on a global scale, it’s conceivable to envision a dramatic negotiation between Samsung and Google where Samsung demands more in ad revenue sharing or threatens to defect and go it alone since it has all the pieces it needs.
I’m not saying the situation will pan out like that, but I’m also not saying it won’t.
The article Samsung’s Latest Attempt to Steal Google’s Spotlight originally appeared on Fool.com.
Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Amazon.com, Apple Inc. (NASDAQ:AAPL), and Google. The Motley Fool owns shares of Amazon.com, Apple Inc. (NASDAQ:AAPL), and Google.
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