Alphabet Inc. (GOOGL) Ends Tenor API Support for Third-Party Apps

Alphabet Inc. (NASDAQ:GOOGL) is one of the top stocks to buy according to Whale Rock Capital Management. On June 30, Google, an Alphabet Inc. (NASDAQ:GOOGL) subsidiary, officially shut down the Tenor API. The company said via a post on its developer support site that it was discontinuing the tool that developers used to let third-party apps like Bluesky, X, WhatsApp, and Discord pull animated GIFs from Tenor’s library.

Why Did Alphabet’s (GOOGL) Google Kill the Tenor API That Powered GIF Search on Many Apps?

Tenor is a GIF search engine that Google acquired in 2018. The company said the service will keep running as a consumer-facing website and app, so ordinary users can still browse and save GIFs directly through Tenor.com or its dedicated apps.

Google first announced the wind-down in January 2026, when it stopped accepting new API sign-ups and new integrations. It gave existing developers roughly five months to prepare before the final cutoff. The company then terminated all API and advertising distribution agreements tied to Tenor on June 30.

Google explained that the shutdown will allow it to concentrate engineering resources on improving its core Tenor product. It added that its own products are unaffected by the shutdown and that integrations within Gboard, Google Messages, and Google Chat will keep working normally.

An ARS Technica report noted that third-party platforms have had to scramble to replace the lost functionality. X’s head of product, Nikita Bier, posted on the platform saying that they have migrated their GIF picker away from Tenor.

Alphabet Inc. (NASDAQ:GOOGL) is a technology holding company. It operates through Google Services, Google Cloud, and Other Bets segments, offering products and services including YouTube, Android, Chrome, Google Drive, Gmail, Google Photos, Google Maps, Google Play, Search, ads, and devices.

While we acknowledge the risk and potential of GOOGL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than GOOGL and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: Top 10 AI Stocks to Buy According to Billionaire Philippe Laffont and 10 Best Dividend Stocks Yielding at Least 5% to Buy According to Hedge Funds.

Disclosure: None. Follow Insider Monkey on Google News.

1281292 - 11759070 - 1