Ever wondered what the most valuable Chinese brands are? Many global/multinational companies work hard to get a strong foothold for their products in the ever-growing Chinese markets. There is no wonder that if Apple Inc. (NASDAQ:AAPL) sells more iPhones in China, their stock would rally and if the electric car maker Tesla Motors Inc (NASDAQ:TSLA) sells more cars in China their stock would climb higher. That’s the main reason behind the CEO’s of these big companies giving bigger attention to the sales in China. But, there are few Chinese local companies, which try to expand their wings globally as well. One classic example is Alibaba Group Holding Ltd (NYSE:BABA), which made a record breaking debut in the US market and there are other companies like Baidu Inc (ADR) (NASDAQ:BIDU), Tencent Holdings, which had already tasted international success in the past.
Year over Year brand value of companies changes depending on their performance over the last few quarters. Towards the end of January 2015, WPP and Millward Brown announced the list of BrandZ top 100 most valuable Chinese brands. This article intent is to reveal the list of top 5 Chinese brands in the world. Also see the list of 5 most valuable Chinese brands in 2014.
5.Baidu Inc (ADR) (NASDAQ:BIDU) ($30.897 billion)
With a whopping $30.879 billion brand value the internet giant Baidu holds fifth place in the list. No wonder that Baidu made it into the list as this can be termed as China’s Google. Baidu holds majority of the search engine market in China, as Google holds majority of the search engine market in the world. Many Chinese prefer the local search engine Baidu over the Google search engine, mainly because of the fact that Baidu has been doing a great job in maintaining their standards since 2000.
4.International and Coml Bank of China Ltd (ICBC) ($34.521 billion)
ICBC was once the leading brand in China with much larger brand value. But the bank has lost most of its brand value in the last couple of years. Year over Year ICBC has dropped nearly 13% of the brand value, whereas the other internet giants have grown by more than 50% during the same period. But the ever-performing and consistent ICBC deserved a place in the top 5 valuable Chinese brands which involves in many businesses like corporate banking, personal banking and treasury banking.
3.China Mobile ($55.927 billion)
This telecom provider was once topper in the list of most valuable Chinese brands. China based telecom provider provides telecommunication and other services in China and Hong Kong. Year over Year the company had lost near 9% of its brand value. As of December 2014, China Mobile is the largest operator in the world, with around 806 million subscribers.
2.Alibaba Group Holding Ltd (NYSE:BABA) ($59.684 billion)
Alibaba enters the list of top Chinese brands for the first time and jump straight into the second spot. With a whopping $59.684 brand value, this tech giant is not far behind the leader. Alibaba made a stunning debut in US with a record breaking IPO and has started to stabilize its position in the US market. At this rate we might even see Alibaba holding top spot in the 2016 list of top Chinese brands. Alibaba e-commerce platform is the most preferred platform in China and they are trying to expand that ability in the other countries as well. But in US they need to compete against the like of other e-commerce giants like Amazon, eBay, etc.
1.Tencent Holdings Ltd ($66.077 billion)
For two consecutive years Tencent Holdings takes the top spot in the list of most valuable Chinese brands. Tencent Tencent holding mainly provide services to customer in internet and telecommunication sector. They provide a lot of value added services for mobiles to consumers in China. The investment holding company went public in 2004 and since then it has shown strong growth consistently.
Evolution of these Chinese brands from local market on to the global markets made it clear that more Chinese companies would look to emulate them in the future and make themselves the most valuable Chinese brands. One Forbes report suggested that nearly 14 Chinese companies expanded globally in 2014. With more Chinese companies going global and booming Chinese markets, no wonder the listed companies are not just the most valuable brands in China but also in the world.