5 Countries with Most Instagram Users in 2023

In this piece, we will take a look at the 5 countries with most Instagram users in 2023. For more countries, head on over to 25 countries with most Instagram users in 2023.

5. United Kingdom

Total Instagram users: 28,750,000

Instagram users per 1,000 people: 429

While the UK is among the countries with the most Instagram users in 2023, TikTok, a major rival, is gaining market share in the country and according to The Guardian, is the primary source of news for 12 to 15 year-olds.

4. Italy

Total Instagram users: 26,200,000

Instagram users per 1,000 people: 445

Often, destinations go viral on Instagram which leads to overtourism, and one such destination is Italy’s Alto Adige which led to the region imposing a cap on number of tourists.

3. Argentina

Total Instagram users: 23,400,000

Instagram users per 1,000 people: 506

Instagram enjoys vast popularity in Argentina, which only continued to increase after the country won the World Cup, and the most-liked picture in the world is Lionel Messi celebrating Argentina winning the World Cup.

2. United States

Total Instagram users: 143,400,000

Instagram users per 1,000 people: 430

Unsurprisingly, the U.S. features fairly high in our list, with Selena Gomez being the most followed American on the platform and the third-most followed person in the world.

1. Turkiye

Total Instagram users: 48,650,000

Instagram users per 1,000 people: 570

Topping the list of the 25 countries with the most Instagram users in 2023 is Turkiye, which has the highest users per capita in the world.

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