Even for the most valuable brands in 2013, establishing a strong brand brand is not the easiest of tasks. How do top global brands manage to keep their edge year after year? A great product, savvy marketing techniques, and consumer trust all help build and strengthen a company’s brand.
Today, we would like to present you with a list we have compiled of the top 20 most valuable brands in 2013, based on the statistics issued earlier this year by Forbes Magazine.
For the third year in a row, Apple Inc. (NASDAQ:AAPL) ranks as the most valuable brand. Although Apple’s journey on the stock market has been somewhat inconstant, the brand still resonates with consumers worldwide. Apple increased its brand by 20 percent compared to 2012, reaching a whopping $104.3 billion.
At almost half the value of Apple ($56.7 billion), Microsoft Corporation (NASDAQ:MSFT) ranks as 2013’s second most valuable brand in the world. While the growth of Microsoft over the past few years has been somewhat flat, the company is planning on transitioning from the PC niche to the mobile world.
The Coca-Cola Company (NASDAQ:KO) rounds up our top three, with a brand value of $54.9 billion, up by 3 percent. The company’s brand is going strong amongst consumers, and it’s even the first company to ever 50 million likes on the popular Facebook.
Curious to see which other brands have made the list of most valuable brands in 2013? Let’s take a look at the countdown.
Note: Only brands that have some degree of presence on the US market were taken into account for the purposes of this countdown.
No. 20: Honda Motor Co Ltd (ADR) (NYSE:HMC)
Brand value ($ billion): 21.1
Growth (compared to 2012): 1%
No. 19: Anheuser Busch Inbev SA (ADR) (NYSE:BUD)
Brand value ($ billion): 21.1
Growth (compared to 2012): 14%
No. 18: Wal-Mart Stores, Inc. (NYSE:WMT)
Brand value ($ billion): 21.7
Growth (compared to 2012): 7%
No. 17: The Walt Disney Company (NYSE:DIS)
Brand value ($ billion): 23.1
Growth (compared to 2012): 21%
No. 16: Mercedes Benz
Brand value ($ billion): 23.5
Growth (compared to 2012): 8%
No. 15: AT&T Inc. (NYSE:T)
Brand value ($ billion): 24.2
Growth (compared to 2012): 0%
No. 14: Toyota Motor Corp (ADR) (NYSE:TM)
Brand value ($ billion): 25.6
Growth (compared to 2012): 17%
No. 13: Oracle Corporation (NYSE:ORCL)
Brand value ($ billion): 26.9
Growth (compared to 2012): 4%
No. 12: Cisco Systems, Inc. (NASDAQ:CSCO)
Brand value ($ billion): 27
Growth (compared to 2012): 3%
No. 11: BMW
Brand value ($ billion): 27.9
Growth (compared to 2012): 6%
No. 10: LVMH Moet Hennessy Louis Vuitton SA(ADR)
Brand value ($ billion): 28.4
Growth (compared to 2012): 16%
No. 9: Samsung
Brand value ($ billion): 29.5
Growth (compared to 2012): 53%
No. 8: Intel Corporation (NASDAQ:INTC)
Brand value ($ billion): 30.9
Growth (compared to 2012): – 4%
No. 7: General Electric Company (NYSE:GE)
Brand value ($ billion): 34.2
Growth (compared to 2012): 2%
No. 6: McDonald’s Corporation (NYSE:MCD)
Brand value ($ billion): 39.4
Growth (compared to 2012): 5%
No. 5: Google Inc (NASDAQ:GOOG)
Brand value ($ billion): 47.3
Growth (compared to 2012): 26%
No. 4: International Business Machines Corp. (NYSE:IBM)
Brand value ($ billion): 50.7
Growth (compared to 2012): 5%
No. 3: The Coca-Cola Company (NASDAQ:KO)
Brand value ($ billion): 54.9
Growth (compared to 2012): 9%
No. 2: Microsoft Corporation (NASDAQ:MSFT)
Brand value ($ billion): 56.7
Growth (compared to 2012): 4%
No. 1: Apple Inc. (NASDAQ:AAPL)
Brand value ($ billion): 104.3
Growth (compared to 2012): 20%
If you enjoyed your breakdown of the most valuable brands in 2013, check out our “Top 6 Most Influential People in 2013.”
