16 Stocks Jim Cramer Recently Talked About

10. The Kraft Heinz Company (NASDAQ:KHC)

Number of Hedge Fund Holders: 45

The Kraft Heinz Company (NASDAQ:KHC) is one of the stocks Jim Cramer recently talked about. When a caller mentioned that they have been pondering whether to invest in the stock or let it go, Cramer remarked:

“You’re going to have to let that one go. The fact is that Kraft Heinz, they’re bad brands. And you know what? There are such a thing as bad brands. In the old days, there weren’t. There was always something that would sell. The new consumer just isn’t buying Kraft Heinz. So I don’t think you should either.”

The Kraft Heinz Company (NASDAQ:KHC) produces food and beverage products, including condiments, dairy, meals, meats, beverages, and snacks under brands like Kraft, Heinz, Oscar Mayer, and Philadelphia. Cramer discussed the company during the July 14 episode and stated:

“I mean, you could see… Kraft Heinz. It’s reportedly breaking up soon. People are yawning. So what, so what they’re saying, big deal. I say, no, that is dead wrong. The company’s said to be planning to keep its faster-growing brands, like maybe Heinz Ketchup, a lot of new derivatives there… Philadelphia Cream Cheese, while separating the brands with the slowest growth, like Oscar Mayer packaged foods, Velveeta cheese.

The deal putting Heinz and Kraft together sounded like a match made in heaven in 2015. How could it fail? Great name brands orchestrated by Warren Buffett and the brilliant people from 3G Capital, the uber successful Brazilian private equity firm… But then people stopped going to the center aisles of the supermarket, and that spelled trouble for Oscar Mayer, for Jell-O, for Miracle Whip, for Maxwells, for Velveeta, which apparently can survive thermonuclear war, and Cheez Whiz…

Here’s what’s amazing, though, people now think these brands have no value, but you know what? That’s what they said about WK Kellogg. The cereal business, when it split with Kellanova, the fast-growing part of the Kellogg family, which of course got a bid until the serial acquirer couldn’t, couldn’t resist… Serial acquirer Ferrero stepped up and paid $3.1 billion for the maker of Fruit Loops and cornflakes. That was some deal last week. It was amazing… My feeling is that if Giovanni Ferrero sees value in Fruit Loops, he might see some value in some of the Kraft Heinz brands too.”