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15 Mailchimp Alternatives for Email Newsletters in 2024

Published on February 26, 2024 at 5:02 pm by Maleha Afzal in Business, Industries, Lists, Marketing, News

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for Email Newsletters in 2024.

Mailchimp: At a Glance

Mailchimp is a product of Intuit Inc. (NASDAQ:INTU). The company specializes in the production of marketing automation and email marketing tools. The company allows businesses to integrate all their channels using a single platform, making it easier for companies to execute holistic and consistent marketing campaigns. The Mailchimp artificial intelligence tool collects several data points and helps businesses curate the perfect emails for their campaigns.

Mailchimp is consistently working on its expansion. On February 7, Intuit Inc. (NASDAQ:INTU) announced that the company is set to open a new office in Atlanta. The office will serve as an innovation hub for Mailchimp and Intuit. The new space will be able to house 1,000 employees based in Atlanta. The office spreads across an area of 360,000 square feet, making it Intuit Inc.’s (NASDAQ:INTU) largest innovation hub. Important establishments in the office include the creative lab and several neighborhoods, allowing different teams to collaborate. You can also take a look at the most creative email newsletter ideas for corporations.

Leading Email Newsletter Platforms

Some of the companies with the best software for email newsletters include Amazon.com, Inc. (NASDAQ:AMZN), Salesforce, Inc. (NYSE:CRM), and HubSpot, Inc. (NYSE:HUBS). These companies provide cross-channel platforms, helping businesses optimize their entire marketing and communications functionality. Let’s discuss some recent updates from these companies. You can also take a look at the best marketing software to use for small businesses.

Amazon.com, Inc. (NASDAQ:AMZN) offers a reliable tool for sending emails in high volume. The Amazon Simple Email Service (Amazon SES) allows businesses to deliver comprehensive email campaigns without having to install an on-site Simple Mail Transfer Protocol (SMTP). Businesses can simply use the Amazon SES API or the SMTP interface. Users can automate messages based on transactions, execute marketing email campaigns, send bulk email communications, and deliver notifications to customers. The company is committed to expanding its presence in countries across the globe. On January 19, Amazon.com, Inc. (NASDAQ:AMZN) announced that it is set to invest a staggering 2.26 trillion yen in its cloud infrastructure in Tokyo and Osaka. This investment is to be made until 2027 and aims to meet the growing demand for cloud services in Japan. The company has been strongly keen on propagating the use of artificial intelligence and industry-specific language models in Japan. To do so, Amazon.com, Inc. (NASDAQ:AMZN) launched the AWS LLM Development Support Program in Japan and made the Amazon Bedrock widely available.

Salesforce, Inc. (NYSE:CRM) offers a leading email-sending software. Businesses can use the software to reach their customers through elaborate marketing campaigns. Users send emails to their targeted audience and can test them out to check if all the images, videos, and text appear as intended. The company does not limit itself to offering basic marketing tools. The company goes above and beyond with its tech solutions. On February 14, Salesforce, Inc. (NYSE:CRM) launched a new generative artificial intelligence tool in Slack tool for customers. The company introduced an AI-powered search capability, channel recaps, and thread summaries to help users save time. On average, customers save about 97 minutes per week using Slack’s new AI tools. The Slack AI is also set to launch a new Digest feature.

HubSpot, Inc. (NYSE:HUBS) is a leading software company specializing in the production of software products for marketing, sales, and customer service. Businesses can build comprehensive email campaigns using HubSpot’s email marketing tools. The email marketing tools are integrated with the HubSpot CRM, enabling the company to send personalized emails to each customer. Users are also able to conduct thorough A/B tests on their email campaigns. On February 5, HubSpot, Inc. (NYSE:HUBS) published a report on the new marketing tools and features for companies as part of its January 2024 release. The company updated its marketing calendar to a list view to help users assess the list of events across the entire month. The company also updated its email marketing tools to comply with the new one-click unsubscribe requirement by Google and Yahoo. The company also rolled out a new metric for marketers called the Associated Deal Value. “Associated Deal Value” is the sum of the value of all closed deals associated with a campaign.

Without further ado, let’s take a look at the 15 Mailchimp alternatives for email newsletters in 2024. You can also read our piece on the most profitable email newsletters on Substack.

15 Mailchimp Alternatives for Email Newsletters in 2024

Our Methodology

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. To gather a list of the best Mailchimp alternatives, we sifted through over 10 similar rankings on the internet. Of them, we picked the marketing automation software that appeared in at least 50% of our sources. To identify the top 15 items, we sourced the number of customers and pricing packages from the company’s official sites. We used the number of customers as our primary metric since it reflects how preferred the software is in the market. Since our consensus gave us a pool of the best automation software, items with the lowest pricing may be the most cost-efficient options for businesses. Our list of the 15 Mailchimp alternatives for email newsletters in 2024 is in ascending order of the number of customers.

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15 Mailchimp Alternatives for Email Newsletters in 2024

15. Sitecore

Number of Customers: 3,000

Lowest Package Price: N/A

Sitecore was founded in 2001 in Denmark and is one of the best Mailchimp alternatives to email newsletters. Sitecore Send helps businesses send tailored customer-centric emails to establish lasting relationships. The pricing for Sitecore Send is not publicly available as the company offers personalized pricing.

14. Drip

Number of Customers: 20,000

Lowest Package Price: $39

Drip ranks 14th on our list of the best alternatives to Mailchimp for email newsletters in 2024. Users can start a free 14-day free trial by signing up. For $39, users can send unlimited emails to 2,500 people. Users can also conduct onsite campaigns and acquire email support.

13. SendGrid

Number of Customers: 80,000

Lowest Package Price: $0

SendGrid is a communication platform for companies. The software helps companies set up transactional and marketing email campaigns. Users can house up to 2,000 contacts and send up to 6,000 emails per month for free. The free version allows businesses to conduct A/B testing, extract important insights, segment contacts, and develop one sign-up form.

12. Omnisend

Number of Customers: 100,000

Lowest Package Price: $0

Omnisend ranks 12th on our list of the best email marketing software in 2024. For no fee, users can add up to 250 contacts, deliver 500 emails per month, and send 500 push notifications per month. All users get a variety of email templates, built-in segments, popups, signup forms, and landing pages.

11. AWeber

Number of Customers: 100,000

Lowest Package Price: $0

AWeber ranks 11th on our list of the best alternatives to Mailchimp for email newsletters in 2024. Users with up to 500 subscribers can opt for the free plan at AWeber. Users can build one email list, develop a landing page, gain access to email automation tools, and acquire basic email support for free.

10. Klaviyo

Number of Customers: 130,000

Lowest Package Price: $0

Klaviyo, Inc. (NYSE:KVYO) ranks as one of the best Mailchimp alternatives for email newsletters in 2024. For no price, businesses can send 500 monthly emails, obtain 150 monthly free SMS/MMS credits, and acquire email support for the first 60 days. Klaviyo, Inc. (NYSE:KVYO) is home to more than 130,000 customers.

9. ActiveCampaign

Number of Customers: 185,000

Lowest Package Price: $29

ActiveCampaign ranks ninth on our list of the best Mailchimp alternatives for email newsletters in 2024. The software company allows small businesses to send emails 10 times the number of contacts for up to 1,000 marketing contacts. Users can avail such for $29 a month. Under this package, businesses can send personalized emails, send inline forms, conduct thorough site and event tracking, and create automation and campaign reports.

8. Campaign Monitor

Number of Customers: 200,000

Lowest Package Price: $11

Campaign Monitor is a product of Marigold, and ranks eighth on our list of the best alternatives to Mailchimp for email newsletters in 2024. The company provides services to more than 200,000 companies across 180 countries. Users can sign up for free and send a campaign to five subscribers. Users must upgrade to a paid plan to send an email to more than 5 subscribers. At $11 per month, users can optimize email and SMS marketing.

7. HubSpot

Number of Customers: 205,000

Lowest Package Price: $0

HubSpot, Inc. (NYSE:HUBS) is a CRM platform that provides a range of marketing automation tools to businesses. More than 205,000 brands use HubSpot to meet their marketing needs. HubSpot’s free email hosting software allows businesses to send up to 2,000 emails per month. Users can upgrade to the Marketing Hub Starter, Professional, and Enterprise as the volume of emails grows.

6. GetResponse

Number of Customers: 400,000

Lowest Package Price: $13.2

GetResponse ranks sixth on our list of the best Mailchimp alternatives for email newsletters in 2024. For $13.2 a month, users can send newsletters, gain access to the AI email generator, use the AI campaign generator, develop website and landing pages, and create signup forms and popups. Users can test the platform with a 30-day free trial.

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