In this article, we will look at the 15 countries with the best sense of humor in the world and take an overview of the meme culture taking force across the world.

How Memes Are Taking Over Our World

The concept of humor has changed with the advent of social media, sweeping today’s generation with the power and hilarity of the meme culture. According to Saint Hoax, the popular meme creator with more than 3 million Instagram followers, memes are nothing more than editorial cartoons for the internet age. Findings by the Pew Research Center show that Americans are a prominent part of this culture, and they use Facebook and YouTube the most among all social media platforms. Around 68% of Americans surveyed reported using Facebook, while nearly 83% use YouTube, and 47% use Instagram. All three of these platforms are a meme source, with YouTube’s Shorts helping the platform jump on the bandwagon.

Similarly, around 75% of individuals between the ages of 13 and 36 post memes on the internet, with 55% sharing them every week and 30% sharing them every day. Instagram reported that nearly one million posts containing the word “meme” were shared on the social media platform every day in 2020, highlighting the ingrained digital culture in the present generation. Meme sharing has doubled across the platform since 2021. Another research study conducted by Lucía-Pilar Cancelas-Ouviña during the 2020 COVID-19 lockdown showed that humor was one of the primary features of memes shared on WhatsApp, a messaging application. The humor helped provide relief and comfort to people gripped by fear during the pandemic. You can also look at 30 Most Fun Cities in the US in 2024 for more insight.

Can You Make A Viral Meme?

Making a viral meme does not require hefty research: people can relate to it as long as it can make people feel things. The emotions do not necessarily have to be laughter and happiness, as good humor can make people feel disgusted, annoyed, or even angry. In fact, businesses that use memes as a solid marketing strategy are 60% more likely to attract customers and boost sales than businesses employing regular marketing tactics. Platforms like Adobe Inc. (NASDAQ:ADBE)’s Free Meme Generator allows users to bring their hilarious ideas to life and craft a meme of their choice by using images, fonts, digital assets, and other tools. The platform also provides users with a number of templates derived from the most common internet memes. Adobe Inc. (NASDAQ:ADBE)’s Firefly platform is also making strides in the field with Gen-AI, allowing users to edit their existing images and create innovative content using powerful Gen-AI tools.

On May 21, the company introduced Firefly-powered Generative Remove in Lightroom, Adobe Inc. (NASDAQ:ADBE)’s cloud-based service that helps users edit, create, and store their images. The introduction has revolutionized AI editing in Lightroom. The new feature is one of the most powerful tools in the platform’s pocket, as it lets users employ Adobe Firefly to directly edit their content on desktop, web, and even mobile devices. Adobe Inc. (NASDAQ:ADBE)’s Lightroom is also powered with other AI-powered tools, including the Lens Blur which incorporates an aesthetically pleasing blurring effect to images in one click. The company’s strides in Gen-AI integration have made creating, editing, and storing visual content extremely feasible on the platform, increasing Adobe Inc. (NASDAQ:ADBE)’s popularity among amateurs and professionals alike.

Adobe Inc. (NASDAQ:ADBE) is making huge leaps in AI and is pioneering video super resolution. Adobe’s researchers have built a new model called VideoGigaGAN that can upsample old videos without introducing any foreign artifacts or creepy behaviors, as was observed with Luma Labs’ model that generated creepy videos of the “distracted boyfriend” meme and several other generated videos of popular memes. The VideoGigaGAN is not available for commercial use yet and is only a research project at this stage. While the new model isn’t necessarily focused on meme creation and is rather being designed to improve the quality of blurry videos, it certainly is impressive and the results are quite groundbreaking.

Now that we have taken an overview of the humor and meme revolution across the world, let’s look at the 15 countries with the best sense of humor in the world. You can also look at 17 Funny Email Newsletters to Sign Up For and 30 Funny Dirty Things to Say in a Prank Call.

Our Methodology

In order to compile a list of the 15 countries with the best sense of humor in the world, we used a consensus approach and a visitor survey through Reddit. Firstly, we consulted ten online expert resources to compile a list of the 30 countries with the best sense of humor in the world. Next, we looked at ten Reddit threads that asked commenters to mention the countries with the best sense of humor across the globe. We only chose threads that had more than 50 comments and studied more than 500 comments to shortlist the countries with the most recommendations by Reddit users. We then counted the number of upvotes on each comment and chose the top 15 places with the most number of upvotes. The 15 countries with the best sense of humor in the world are arranged in ascending order of their number of upvotes on Reddit.

Note: This list is not exhaustive and does not reflect our opinion. The ranking is solely based on the opinions of mass consumers on Reddit.

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15 Countries with the Best Sense of Humor in the World

15. Brazil

Number of Reddit Upvotes: 421

Brazil ranks in the 15th spot on our list of the 15 countries with the best sense of humor in the world with 421 upvotes on Reddit. It is the easternmost country in South America, and has a population of 215.3 million as of 2022, according to estimates by the World Bank. Brazilians have a unique sense of humor, along with a tendency to mock adversity and tragedies in life. According to Reddit users, the country is famous for its veiled criticism.

14. Greece

Number of Reddit Upvotes: 449 

Greece is a Balkan country located in southeastern Europe, and comprises thousands of islands across the Ionian and Aegean seas. The country is a popular tourist destination, with its historic landmarks dating back to the 5th century B.C. and picturesque beaches being the center of attraction for travelers.

13. Australia

Number of Reddit Upvotes: 453

Australians have an epic sense of humor, and our methodology ranks it in the 15th spot on the list of countries with the best sense of humor. Officially known as the Commonwealth of Australia, the country comprises the mainland Australian continent, the island of Tasmania, and several other small islands. It has a population of 26.01 million as of 2022, according to estimates by the World Bank.

12. South Korea

Number of Reddit Upvotes: 476

Officially known as the Republic of Korea, South Korea lies in the southern part of the Korean Peninsula. The country ranks 12th on our list with 476 upvotes. It shares one of the most heavily militarized borders in the world with North Korea, also known as the Democratic People’s Republic of Korea.

11. Mexico

Number of Reddit Upvotes: 497

Mexico ranks in the 11th spot on our list of the 15 countries with the best sense of humor in the world, with 497 upvotes on Reddit. Officially known as the United Mexican States, Mexico is located in the southern wing of North America and has a population of 127.5 million as of 2022, according to estimates by the World Bank.

10. Turkey

Number of Reddit Upvotes: 502

Turkey is another transcontinental country on our list that connects Asia and Europe. Officially known as the Republic of Türkiye, the country is one of the most popular tourist destinations across the globe. The port city of Istanbul is a major cultural and historic center, standing on Asia and Europe across the Bosphorus Strait.

9. Egypt

Number of Reddit Upvotes: 514

Egyptians are known to have a unique sense of humor and rank in the ninth spot on our list of the 15 countries with the best sense of humor in the world. The country has 514 upvotes on Reddit. The transcontinental country connects the Middle East and northeast Africa, and holds a millennia of history in its landscape dating back to the time of ancient Egyptian pharaohs.

8. Japan

Number of Reddit Upvotes: 521

Japan ranks in the eighth spot on our list of the 15 countries with the best sense of humor in the world. Japanese society and television shows both depict their unique sense of humor, which usually contains hints of satire. The East Asian country is located in the northwest Pacific Ocean, with the Sea of Japan on its west.

7. Italy

Number of Reddit Upvotes: 530 

Pasta, wine, and over-the-top hand gestures are not the only things the Italians are famous for: their epic sense of humor also makes the list. The country ranks seventh on our list with 530 upvotes on Reddit. The country is famous for its picturesque landscape, dotted with lush terrains and medieval castles.

6. Ireland

Number of Reddit Upvotes: 545 

The Irish have an exceptional sense of humor, and Reddit users corroborate this claim. The country has 545 upvotes on the platform, ranking it in the sixth spot on our list. Also known as the Republic of Ireland, the country is located off the coast of England and Wales, with Dublin as its capital.