In this article, we will look at the 12 Best Consumer Goods Stocks Billionaires Are Quietly Buying.
US stocks are doing exceedingly well, shrugging off threats from tariffs and tax policies. That’s the sentiment echoed by analysts at Barclays, who insist the markets are poised to stop constantly responding to President Trump’s tariff policy and the “One Big Beautiful” tax bill.
Instead, Barclays analysts expect investor’s sentiments in the equity market to shift to macro-economic data and the role of artificial intelligence in driving growth.
“In our view, financial markets will increasingly tune out tariff and tax headlines coming from Washington, DC,” said Ajay Rajadhyaksha, the bank’s global chairman of research. “The focus should turn instead to macro data and the extent to which the AI dividend will boost corporate earnings, especially for large tech firms.”
The remarks come as the labor market has remained resilient and inflationary pressures subsided, consequently offering support to consumer’s purchasing power. Similarly, the outlook for consumer goods companies has improved, as Barclays analysts expect the US to avoid a recession.
Amidst concerns over tariffs and interest rates, Rajadhyaksha expects the world economy to weather the current uncertainty triggered by the trade war unscathed. Sharing similar sentiments is HSBC strategist Max Kettner, who insists that investors are not bullish enough, even though the overall US market is expected to bounce back significantly.
With that in mind, let’s look at the 12 Best Consumer Goods Stocks Billionaires Are Quietly Buying.
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Our Methodology
To create the list of the 12 Best Consumer Goods Stocks Billionaires Are Quietly Buying, we analyzed the U.S. equity markets with a focus on consumer goods companies. From this pool, we shortlisted stocks that had positive returns over the past year and were held by the billionaire investors, based on Insider Monkey’s proprietary database. Finally, we ranked the selected stocks in ascending order by the number of billionaire holders.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
Best Consumer Goods Stocks Billionaires Are Quietly Buying
12. Kenvue Inc. (NYSE:KVUE)
One-year Return as of July 3: 14.96%
Number of Billionaire Investors: 7
Kenvue Inc. (NYSE:KVUE) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 24, the company confirmed the departure of Asia Pacific president Ellie Bing Xie, effective July 14. However, he will remain with the company through August 8, 2025, to assist in the transition.
The company has already appointed Anindya (Andy) Dasgupta to take over as the Group President of Asia Pacific, effective July 14, 2025. He joins the company as a 30-year global consumer products industry veteran. The Asia Pacific Group contributed about $3 billion in net sales for Kenvue in 2024.
Dasgupta joins the company with vast experience in health, nutrition, and food and beverage sectors across emerging and developed markets. He also brings extensive experience in commercial strategy, sales, marketing, and business development.
Kenvue Inc. (NYSE:KVUE) is a global consumer health company that develops, manufactures, and sells over-the-counter (OTC) medicines, personal care products, and other healthcare products. It is known for iconic brands like Tylenol, Neutrogena, Listerine, and Johnson’s, among others.
11. Mattel, Inc. (NASDAQ:MAT)
One-year Return as of July 3: 25.82%
Number of Billionaire Investors: 10
Mattel, Inc. (NASDAQ:MAT) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 16, UBS maintained its Buy rating and $29 price target for Mattel Inc. following a meeting with the company’s new CFO, Paul Ruh. The firm praised Ruh’s strong background in consumer packaged goods, especially in areas like cost control and financial discipline. However, it noted his limited exposure to intellectual property-driven businesses like toys.
UBS expressed confidence in Mattel’s continued strategic direction, citing Ruh’s steady approach to capital allocation and cost management. The company’s guidance practices will remain unchanged, sticking to annual forecasts. Ruh’s prior experience with IPOs and corporate turnarounds was highlighted as a valuable asset for navigating Mattel’s evolving landscape.
Mattel, Inc. (NASDAQ:MAT) is a leading consumer goods company operating globally, known for designing, manufacturing, and marketing iconic toys and entertainment products under brands like Barbie, Hot Wheels, Fisher-Price, American Girl, and more. With a broad portfolio that includes dolls, vehicles, games, digital content, and licensed merchandise from major partners like Disney and WWE, Mattel distributes its products through retail stores, e-commerce, and licensing channels worldwide. As its offerings are purchased directly by consumers for leisure and lifestyle, Mattel is classified as a consumer discretionary stock within the consumer goods sector, driven by branding, innovation, and seasonal demand.
10. Keurig Dr Pepper Inc. (NASDAQ:KDP)
One-year Return as of July 3: 3.27%
Number of Billionaire Investors: 12
Keurig Dr Pepper Inc. (NASDAQ:KDP) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 30, Piper Sandler reiterated an ‘Overweight’ rating and $40 price target. The research firm maintains a bullish stance on improved conditions in the company’s US coffee segment.
Additionally, Piper Sandler is impressed by the continued momentum in the US refreshment beverage division. Consequently, the research firm expects Keurig Dr Pepper to deliver solid results in the second quarter. It anticipates growth contribution from Ghost in Q2 as it completes full distribution through the KDP network.
Piper Sandler also expects the company to deliver earnings per share of $2.06 in 2025 and $2.17 in 2026, driven by strong demand for coffee pods. In addition, Keurig Dr Pepper plans to launch a new product dubbed Bloom Pop in the modern soda segment as part of its expansion strategy.
Keurig Dr Pepper Inc. (NASDAQ:KDP) is a leading beverage company in North America, with a diverse portfolio of over 125 owned, licensed, and partner brands. It produces and sells a wide variety of beverages, including coffee, tea, juice, water, and carbonated soft drinks.
9. Mondelez International, Inc. (NASDAQ:MDLZ)
One-year Return as of July 3: 4.28%
Number of Billionaire Investors: 12
Mondelez International, Inc. (NASDAQ:MDLZ) is one of the 12 best consumer goods stocks billionaires are quietly buying. On July 4, MDLZ, owner of Cadbury, called for a delay to the European Union’s upcoming deforestation law, citing record-high cocoa prices and ongoing supply disruptions. While once supportive of the legislation—which bans imports tied to deforestation—Mondelez now warns it could hurt the competitiveness of the €70 billion chocolate industry, already strained by rising input costs and global uncertainty.
The request comes amid broader tensions in the industry, with U.S. chocolate giants like Hershey and Mars distancing themselves from backing the EU law, as cocoa prices remain historically elevated. Mondelez’s appeal reflects growing concern among manufacturers about balancing environmental goals with economic survival in an increasingly volatile commodity market.
Mondelez International, Inc. (NASDAQ:MDLZ) is a global snack and beverage company known for iconic brands like Oreo, Ritz, Cadbury, Milka, and Toblerone. It produces and sells cookies, crackers, chocolates, gum, and powdered drinks across major international markets. Products are distributed through supermarkets, wholesalers, online platforms, and direct-to-consumer channels.
8. Monster Beverage Corporation (NASDAQ:MNST)
One-year Return as of July 3: 28.32%
Number of Billionaire Investors: 12
Monster Beverage Corporation (NASDAQ:MNST) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 13, Stifel reiterated a ‘Buy’ rating on the stock and a $72 price target. The bullish stance is in response to the company’s robust sales growth.
The company’s US sales in tracked channels through June were up by 9.2% as international results rose by mid-teens. In addition, Stifel is buoyed by Monster Beverage’s performance in global markets, which has emerged as a key driver of the overall growth strategy.
Monster Beverage has already warned of upcoming cost pressure from aluminum inflation owing to the US trade war. While this could have a significant impact, Stifel insists that the cost pressures are already factored into the financial estimates. That’s in part because the company’s innovation pipeline for 2025 represents a significant part of the growth strategy.
Monster Beverage Corporation (NASDAQ:MNST) primarily develops and markets energy drinks and alternative beverages. It is focused on brand building and strategic partnerships, particularly with The Coca-Cola Company, to reach a global market.
7. The Home Depot, Inc. (NYSE:HD)
One-year Return as of July 3: 11.40%
Number of Billionaire Investors: 13
The Home Depot, Inc. (NYSE:HD) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 30, the company announced it is buying building products distributor GMS. The company is paying $4.3 billion for the acquisition as it seeks to increase sales from contractors and home professionals.
The acquisition, poised to close early next year, brings to an end a potential bidding war between Home Depot and billionaire Brad Jacobs. Jacob’s building products distributor, QXO, had offered to acquire GMS for $5 billion in cash and stated that it would push forward with a hostile takeover.
The purchase of GMS underscores Home Depot’s focus on selling to professionals as sales to do-it-yourself customers have slowed significantly. Higher mortgage rates have decreased housing turnover and dampened homeowners’ demand for larger projects. The company now expects its full-year sales to grow by 2.8%.
The Home Depot, Inc. (NYSE:HD) is a home improvement retailer that provides a wide range of products and services for homeowners and professionals. It offers a wide range of products, including appliances, building materials, tools, and decor, as well as installation and repair services.
6. Nike, Inc. (NYSE:NKE)
One-year Return as of July 3: 4.57%
Number of Billionaire Investors: 14
Nike, Inc. (NYSE:NKE) is one of the 12 best consumer goods stocks billionaires are quietly buying. On July 1, Argus upgraded Nike Inc. (NYSE: NKE) from Hold to Buy, setting a price target of $85 following a sharp 15.66% gain in the stock over the prior week. The upgrade reflects renewed optimism about Nike’s performance, driven by its successful inventory reset in the latter half of FY2025, which has led to fresher product lines and increased consumer appeal. Argus also highlighted the company’s enhanced pricing power through its e-commerce platform as a key contributor to the improved financial outlook.
Looking ahead, Argus sees long-term strength in Nike’s strategic positioning. The firm emphasized Nike’s ability to retain dominance in athletic apparel and premium footwear, fueled by its global brand recognition, product innovation, scale advantages, and growing presence in emerging markets. While acknowledging ongoing competitive pressures, Argus believes Nike is well-equipped to deepen its leadership and capitalize on future growth opportunities.
Nike, Inc. (NYSE:NKE) designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories globally. Its products are offered under well-known brands like Nike, Jordan, and Converse, including lines such as Chuck Taylor and All Star. The company also provides performance gear and licensed sports apparel, operates fitness-related digital platforms, and grants licenses for third-party manufacturing under Nike-owned trademarks. It distributes through company-owned stores, online platforms, retailers, and partners worldwide.
5. Lowe’s Companies, Inc. (NYSE:LOW)
One-year Return as of July 3: 7.04%
Number of Billionaire Investors: 14
Lowe’s Companies, Inc. (NYSE:LOW) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 24, the company announced that 100 communities have been nominated, and large-scale renovations are poised to benefit from the 2025 Lowe’s Hometowns projects.
Lowe’s Hometowns is the company’s $100 million project that focuses on repairing and restoring millions of square feet of community spaces. As part of the project, the company expands kitchens and serving capacity for food pantries. It also restores dignity to well-used transitional housing facilities.
“Lowe’s Hometowns is a true demonstration of how Lowe’s red vest associates across the country show up and help. Working alongside nonprofit partners, each project delivers real, life-changing impact to the communities we serve,” said Marvin Ellison, Lowe’s chairman and CEO.
The Lowe’s Hometowns initiative not only meets urgent needs but also strengthens community bonds by combining substantial investment in revitalizing key nonprofit spaces with the enthusiasm and commitment of red vest associate volunteers, who become more involved in their neighborhoods.
Lowe’s Companies, Inc. (NYSE:LOW) is a home improvement retailer that offers a wide range of products for homeowners, renters, and professionals, as well as installation and repair services. It also focuses on community development through the Lowe’s Foundation, supporting affordable housing and the development of skilled trades.
4. The TJX Companies, Inc. (NYSE:TJX)
One-year Return as of July 3: 14.01%
Number of Billionaire Investors: 14
TJX Companies, Inc. (NYSE:TJX) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 10, the company announced a quarterly dividend of its common stock. The company is to pay a $0.425 a share dividend on September 4, 2025. The dividend is payable to shareholders of record as of August 14, 2025.
The new dividend offering comes on the heels of TJX Companies returning $1 billion to shareholders in the first quarter through share repurchases and dividends. The leading off-price apparel and home fashions retailer in the U.S. expects its second-quarter comparable sales to increase by between 2% and 3%. It also expects full-year sales to increase by between 2% and 3%.
TJX Companies, Inc. (NYSE:TJX) is an off-price retailer, operating stores such as TJ Maxx, Marshalls, HomeGoods, and Sierra in the US, as well as TK Maxx, HomeSense, and Winners in other countries. It offers a wide variety of apparel and home fashions at prices generally 20% to 60% below those of full-price retailers.
3. Costco Wholesale Corporation (NASDAQ:COST)
One-year Return as of July 3: 14.42%
Number of Billionaire Investors: 16
Costco Wholesale Corporation (NASDAQ:COST) is one of the 12 best consumer goods stocks billionaires are quietly buying. On July 1, Lululemon filed a lawsuit against Costco, accusing the retail giant of selling unauthorized lookalikes of its popular SCUBA hoodies, DEFINE jackets, and ABC pants under the Kirkland brand. The suit claims these lower-priced “dupes” could mislead customers and harm Lululemon’s brand reputation.
Lululemon is seeking to stop Costco’s sales of the disputed items and recover damages, citing violations of its trademarks and design patents. The case highlights growing tensions over copycat products in retail, especially as social media fuels demand for cheaper alternatives.
Costco Wholesale Corporation (NASDAQ:COST) operates membership-based warehouse stores across numerous countries, offering a wide range of branded and private-label products—from groceries and household essentials to electronics, apparel, and furniture. It also provides services like pharmacies, gas stations, optical centers, and online shopping. Costco is considered a consumer goods stock because it sells everyday products directly to consumers, making it a key player in the consumer staples and discretionary retail space.
2. DoorDash Inc. (NASDAQ:DASH)
One-year Return as of July 3: 121.88%
Number of Billionaire Investors: 19
DoorDash Inc. (NASDAQ:DASH) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 30, Oppenheimer reiterated an Outperform rating on the stock. The analyst also raised the price target to $280 from $220. The price hike underscores a positive outlook for the company’s future performance.
In addition, the research firm reiterated its bullish stance on raising the company’s estimates for earnings. It expects DoorDash to deliver earnings in the range of $0.07 and $1.93 in 2025, which should improve to between $0.17 and $2.94 the following year.
Oppenheimer also raised DoorDash EBITDA by 2% and 4%, with total orders expected to improve by 1%. The better-than-expected earnings estimates come as DoorDash projects strong order volume growth, with the company also expected to deliver a ramp-up in advertising revenue.
DoorDash Inc. (NASDAQ:DASH) is a technology company that connects consumers with local businesses, primarily for food delivery and other on-demand services. It serves as a platform that facilitates delivery and pickup orders, enabling merchants to reach new customers and allowing consumers to access a variety of goods from local stores.
1. Philip Morris International Inc. (NYSE:PM)
One-year Return as of July 3: 76.38%
Number of Billionaire Investors: 22
Philip Morris International Inc. (NYSE:PM) is one of the 12 best consumer goods stocks billionaires are quietly buying. On June 30, analysts at Stifel reiterated a ‘Buy’ rating on the stock and a $186 price target. The bullish stance comes as the stock has registered an impressive 46% year-to-date gain while maintaining an industry-leading gross profit margin of 65.68%.
Analysts at Stifel expect an increased focus on the European market to contribute approximately one-third of the company’s smoke-free growth through 2026. They also expect the company to benefit from the momentum of IQOS and the development of a multi-category strategy, including VEEV e-vapor and ZYN pouches.
Stifel maintains a positive bias towards Philip Morris due to its multi-category approach, which focuses on smoke-free products. It expects the strategy to allow the company to capture and drive incremental consumer shifts beyond heated tobacco.
Philip Morris International Inc. (NYSE:PM) is a leading international tobacco company that is transitioning to a smoke-free future. While it still produces and sells cigarettes, PMI is heavily investing in and promoting smoke-free alternatives like heated tobacco, e-vapor, and oral smokeless products.
While we acknowledge the potential of Philip Morris International Inc. (NYSE:PM) as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than PM and that has 100x upside potential, check out our report about this cheapest AI stock.
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