12 Best Consumer Goods Stocks Billionaires Are Quietly Buying

6. Nike, Inc. (NYSE:NKE) 

One-year Return as of July 3: 4.57%

Number of Billionaire Investors: 14

Nike, Inc. (NYSE:NKE) is one of the 12 best consumer goods stocks billionaires are quietly buying. On July 1, Argus upgraded Nike Inc. (NYSE: NKE) from Hold to Buy, setting a price target of $85 following a sharp 15.66% gain in the stock over the prior week. The upgrade reflects renewed optimism about Nike’s performance, driven by its successful inventory reset in the latter half of FY2025, which has led to fresher product lines and increased consumer appeal. Argus also highlighted the company’s enhanced pricing power through its e-commerce platform as a key contributor to the improved financial outlook.

Looking ahead, Argus sees long-term strength in Nike’s strategic positioning. The firm emphasized Nike’s ability to retain dominance in athletic apparel and premium footwear, fueled by its global brand recognition, product innovation, scale advantages, and growing presence in emerging markets. While acknowledging ongoing competitive pressures, Argus believes Nike is well-equipped to deepen its leadership and capitalize on future growth opportunities.

Nike, Inc. (NYSE:NKE) designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories globally. Its products are offered under well-known brands like Nike, Jordan, and Converse, including lines such as Chuck Taylor and All Star. The company also provides performance gear and licensed sports apparel, operates fitness-related digital platforms, and grants licenses for third-party manufacturing under Nike-owned trademarks. It distributes through company-owned stores, online platforms, retailers, and partners worldwide.