11 Best Falling Stocks to Buy According to Analysts

5. Nike, Inc. (NYSE:NKE)

52 Week Range: $52.28 – $98.04

Current Share Price: $56.76

Analysts Upside Potential as of May 2: 40.69%

Number of hedge fund holders: 73

Nike, Inc. (NYSE:NKE) is a global footwear and apparel company. It designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. According to analysts, the stock has pulled back significantly, making it a worthy candidate for the best-falling stocks to buy. On April 25, BofA analyst Lorraine Hutchinson cut Nike’s (NKE) price target to $80 from $90, maintaining a Buy rating. The firm cited market multiple compression for the adjustment but believes tariffs are manageable and the weakening U.S. brand demand in China is already priced in.

Nike, Inc.’s (NYSE:NKE) 23% year-to-date slide comes amid concerns that it is highly exposed to the tariff war. The apparel maker produces at least 28% of its Nike Brand goods in Vietnam, 16% in China, and 15% in Cambodia. With all three countries being hit hard by Trump tariffs, its profit margins could be pressured.

Nike, Inc. (NYSE:NKE) delivered mixed third-quarter fiscal 2025 results whereby revenues fell 9% to $11.3 billion as gross margin fell 330 basis points to 41.5%. Faced with a challenging macro environment amid the trade war, the company is turning to new product innovation, focusing on reigniting brand momentum to drive sales among athletes. It has also reiterated its commitment to returning value to shareholders, having returned $1.1 billion through buybacks and share repurchases in Q3.