In this piece, we will take a look at the 10 most popular countries in the world in 2023. For more countries, head on over to the 50 most popular countries in the world in 2023.
10. Qatar
Total expenditure in 2021 (in millions): $14,830
Total overnight visitors in 2021 (in thousands): 2,560
Qatar is likely to climb up the list of the most popular countries in the world after successfully holding the most popular sporting event in the world in the FIFA World Cup Finals in 2022.
9. Macao, China
Total expenditure in 2021 (in millions): $15,679
Total overnight visitors in 2021 (in thousands): 3,697
Macao is a popular destination for Asian countries and its tourism office has been working to create demand in India, a potentially major market.
8. Australia
Total expenditure in 2021 (in millions): $17,132
Total overnight visitors in 2021 (in thousands): 3,690
Virgin Australia finally turned over a profit for the first time in over a decade, taking advantage of higher prices due to pent-up demand.
7. Mexico
Total expenditure in 2021 (in millions): $20,554
Total overnight visitors in 2021 (in thousands): 31,860
Mexico may be known for its beaches and sunshine, but it is also a well-known destination for medical tourism, allowing it to be counted among the most popular countries in the world.
6. Germany
Total expenditure in 2021 (in millions): $22,113
Total overnight visitors in 2021 (in thousands): 11,688
Tourism in Germany has almost returned to pre-pandemic levels after a major boost in summer travel, according to Bloomberg.
5. Italy
Total expenditure in 2021 (in millions): $25,355
Total overnight visitors in 2021 (in thousands): 26,888
Italy is home to Venice, one of the most famous cities in the world, and which recently implemented a tourist tax to promote sustainable tourism.
4. Türkiye
Total expenditure in 2021 (in millions): $27,899
Total overnight visitors in 2021 (in thousands): 29,925
Türkiye’s location encompassing both Europe and Asia, not to mention Istanbul’s history, Fethiye’s resorts and Cappadocia’s incredible nature all lead to it being considered among the most popular countries in the world.
3. United Arab Emirates
Total expenditure in 2021 (in millions): $34,440
Total overnight visitors in 2021 (in thousands): 11,479
The UAE has fast been growing to become one of the most visited countries in the world, with Dubai a particular global tourist hotspot.
2. France
Total expenditure in 2021 (in millions): $44,402
Total overnight visitors in 2021 (in thousands): 48,395
France is the most visited country in the world, but spend in the nation is still much lower.
1. United States of America
Total expenditure in 2021 (in millions): $82,974
Total overnight visitors in 2021 (in thousands): 22,100
