10 Most Popular Clothing Brands for Guys

What are the 10 most popular clothing brands for guys? Some men are up-to-date when it comes to fashion and trends. However, many could use some help in choosing the right brands and styles of clothing for their body type, the occasion they’ll be wearing the clothes, and their budget.

When it comes to shopping behavior, a study conducted by a Toronto consulting firm showed that “men buy” while “women shop”. The study also showed that men are more likely to be destination shoppers, while women tend to enjoy the journey to that destination, being excited more by the hunt. Nevertheless, men still constitute 41.4% of the people frequenting the aisles of Walmart, Kohl’s, Target, and Kmart to shop for clothes, according to AdvertisingAge.

Since men tend to look for something specific when they visit stores, they tend to have particular brands in mind even before they make shopping plans. We sought to find out what those brands are that men want above all others, so women know how to shop for their men (that is, if they care what their men like and aren’t more interested in putting them into what THEY like), and men know what brands other men like the most.

Our list of the 10 most popular clothing brands for guys has been sourced from Ranker, a site for opinion-based, crowd-sourced rankings of almost anything under the sun. While the site started out as a mix of user-generated and editorial content, most of its lists today are a product of its editorial team, shaped by users’ opinions, which they voice in the form votes. Ranker’s lists go through a lot of re-ranks, specifically after about 100 visitors have cast their votes. For uniformity’s sake, we intentionally skipped those brands that are privately owned.

Based on the votes cast by thousands of pollsters, today’s 10 most popular clothing brands for guys are: Abercrombie & Fitch Co. (NYSE:ANF), adidas AG (ADR) (OTCMKTS:ADDYY), Burberry Group plc (LON:BRBY), Gucci Grp. Nv (NYSE:GUC), H&M Hennes & Mauritz AB (STO:HM-B), Hugo Boss AG (ETR:BOSS), Nike, Inc. (NYSE:NKE), Ralph Lauren Corporation (NYSE:RL), and Tommy Hilfiger (HKG:0113). Again, the list includes only those brands and companies that are publicly traded, excluding brands that are privately held and aren’t listed in any country’s stock exchange. Check out the list beginning on the next page.

After you’re finished with this list, be sure to check out the list of the Top 10 Apparel Brands in the World, which includes some of the companies discussed in this article.

10. Abercrombie & Fitch Co. (NYSE:ANF)

Operating in North America, Europe, the Middle East, and Asia, Abercrombie & Fitch sells its products not only through its thousands of stores across the globe and its direct-to-consumer operations, but also via numerous franchise, wholesale, and licensing arrangements. The company provides its consumers with a wide range of apparel products including  graphic t-shirts, outerwear, sweaters, jeans, shorts, intimates, and swimwear, as well as woven shirts and pants under its two brands—Hollister and Gilly Hicks. The company also offers personal care products and accessories for men, women, and kids.

9. H&M Hennes & Mauritz AB

With its passion for fashion and quality, the H&M group has become one of the leading fashion companies in the world today. All of its brands take pride in having their own identity, yet are bound together by the company’s commitment to dress each consumer in a sustainable manner. Its clothing lines for men, women, teens, and children consist of almost all types of apparel, from exclusive designer collaborations to high-performance sportswear and everyday basics. With H&M’s wide array of choices, fashion fans from all over the world now have a way to dress up according to their personal preferences.

8. American Eagle Outfitters (NYSE:AEO)

Incorporated on January 26, 1972, American Eagle Outfitters is a multi-brand specialty retailer offering a wide selection of apparel and accessories for men and women under its American Eagle Outfitters brand. As of January 2017, the company has more than 1,000 retail stores in the United States and around the world, including in China, Mexico, Canada, Hong Kong, and the United Kingdom.

7. Gucci Grp. Nv (NYSE:GUC)

A brand owned by global luxury group, Kering, Gucci has its roots deeply entrenched in the fashion industry. Since its establishment in 1921 as a leather goods company and small luggage store in Florence, Gucci has managed to become one of the world’s premiere luxury fashion brands, offering a range of men’s and women’s fashion apparel that isn’t just eclectic and romantic, but also contemporary. But it doesn’t stop there. This brand is embarking on a modern approach to fashion that will give luxury a whole new meaning for the 21^st century.

6. adidas AG (ADR) (OTCMKTS:ADDYY)

Driven by its love for sports, the Adidas Group continues to set trends, break records, and make history all over the world. The brand’s mission is to be the best sports brand in the world, and that is evident in every innovative product it creates. Adidas not only designs and crafts uniforms and products for all kinds of sports, but also apparel for athletes and everyone who loves sports apparel. No matter how serious you are about sports, there is an Adidas brand that will cater to your needs. Among its sub-brands are Adidas Sport Performance, Adidas Originals, and Adidas Neo.

5. Burberry Group plc

Founded in 1956, the Burberry Group designs, produces, and sells its products under its Burberry brand through retail and wholesale, as well as licensing business channels. Luxury goods are made available to the market via Burberry mainline stores, outlets, concessions, and online stores, as well as through brand franchisees and department stores. Headquartered in London, each product from this global luxury brand features a unique British identity, which may be one of the reasons why it ranks among the 10 most popular clothing brands for guys.

4. Nike, Inc. (NYSE:NKE)

NIKE Inc. was established as an importer of Japanese shoes, but has since become the world’s largest supplier and marketer of athletic footwear and apparel. In the United States alone, Nike products are sold in around 22,000 retail locations. When it comes to the international market, the company’s products are available in over 160 countries.

3. Tommy Hilfiger

One of the world’s most renowned designer lifestyle brands, Tommy Hilfiger is globally recognized for incorporating the essence of classic American cool in every piece of apparel it designs and creates; the company certainly takes pride in offering preppy designs with a twist. Since its establishment in 1985, Tommy Hilfiger has provided the fashion industry with first-class styles and quality through its collection of men’s, women’s, and kid’s denim, sportswear, accessories, and footwear sold under its Tommy Hilfiger and Hilfiger Denim brands.

2. Hugo Boss AG

The market leader in the premium and luxury categories offers high-end men’s and women’s fashion and accessories for a clearly defined consumer group. Marketed under its various sub-brands and lines, the product range of Hugo Boss includes stylish evening wear and sportswear, classic-modern business attire, as well as shoes and leather accessories. It also offers licensed eyewear, watches, fragrances, mobile phones, motorcycle helmets, children’s fashion, and even home textiles.

1. Ralph Lauren Corporation (NYSE:RL)

With its humble beginnings, Ralph Lauren—both the person and the brand—perfectly embodies the rags-to-riches American story. At present, Ralph Lauren has over 10,000 employees and 388 stores across the globe. Polo by Ralph Lauren, the company’s brand name for its line of men’s, women’s, and kid’s apparel, topped the list of the 10 most popular clothing brands for guys thanks to its range of polo shirts, casual shirts, sweaters, outerwear, and pants. It also carries underwear and loungewear, sports coats and suits, as well as shorts and swimwear.

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