10 Best Free Marketing Ideas for Small Businesses

6. Shoot videos of your products

This is probably the best free marketing idea for small business owners in this article. You have to pay to distribute your content on Facebook even to your followers. Twitter doesn’t show all your tweets to all of your followers. Youtube not only distribute your content to all of your subscribers, it also distribute your videos to other people who might find it interesting. On top of that Youtube pays you if you have a decent subscriber base.

Video accounts for more than 60% of all global internet traffic. In general, people prefer videos over text content, and more and more social media users are fascinated with different video content types such as Instagram stories, short films, and how-to videos. You can surely see more engagement if you add videos to your content strategy and polish up your YouTube channel.

Don’t be afraid to shoot DIY-videos with your own smartphone. You might think that users don’t like unprofessional videos, but your audience will actually appreciate your efforts. Before they make a decision to purchase, many customers want to see products in a real and authentic way instead of fancy and polished images.