If you have a product you would like to start retailing, there are various options to choose from: opening a small home business, launching an online store, or hosting your products on an already established retailer, such as eBay Inc (NASDAQ:EBAY). Even though each of them comes with their own distinct series of advantages and disadvantages, today we would like to focus on the latter option. Following, we would like to provide you with a list we have compiled of the top reasons to have an eBay store. If you have been struggling to find the perfect way to merchandise your goods, this is the list for you. Let’s take a look at the countdown.
No. 4: Tracking and reports
The best way of judging how you’re performing and what needs improvement is by evaluating traffic to your store. eBay store owners are in luck as they can take advantage of the data provided by Omiture, owned by Adobe Systems Incorporated (NASDAQ:ADBE), a third party that tracks keyword searches, bidding, referring domains, and buying reports. By opting for this neat resource, you’ll be easily able to study how people get to your shop and what they do once they get. This useful data can help you improve your shop and your selling strategy so that you can attract even more buyers.
No. 3: Marketing and branding easier than ever before
One of the most important aspects an entrepreneur should be focusing on is developing a marketing and branding strategy. But with an eBay shop, this is easier than ever before. From the moment you set up your store, eBay will start taking care of your search engine optimization strategy, ensuring that your products are visible to buyers. Furthermore, you can use various templates and custom HTML codes to help personalize your eBay storefront and create a distinct brand.
No. 2: You can easily take a break from your business
Family crisis or personal emergencies can arise at any time and if they happen to occur, the last thing on your mind is business. But pressing the “turn off” button on your shop is not the easiest of tasks; well, unless you have an eBay store that is. eBay offers sellers the possibility to turn their shop on vacation settings, in which listings become invisible to buyers. The products will remain hosted in your shop and you’ll be able to turn them on once again when you will be able to concentrate on your business. And, as you might have already guessed from the name, such settings aren’t useful solely in emergencies, but also when you go away on holiday.
No. 1: All the tools and resources you need are provided beforehand
Starting your own online business might provide you with immense satisfaction, but the truth of the matter is that using eBay for your retailing purposes is significantly easier to achieve. The store offers you all the templates you need in order to create your own shop and you can set up your account in less than a day. In addition, eBay also hosts a series of workshops that can help you make the most of the tools handed to you. Building your online store is hassle free and, in most cases, it can help you achieve your goals with a minimum of time and effort invested.
