When you are chasing the competition from behind, any mistake can kill you. On the same token, there is plenty of room for improvement. Microsoft Corporation (NASDAQ:MSFT) knows what this feels like, as the company is doing its best to keep pace in a competitive smartphone market.
Microsoft is sitting at number three, chasing after the likes of Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) for smartphone market share. Although it is going to take many quarters of top performance to close the gap, the company knows what it has to do and is trying to make it happen.
According to information posted by Jeff Meisner on the official Microsoft blog, the latest update for Windows Phone 8 was rolled out a few weeks back. He added that it “has recently started to pick up momentum.”
And momentum is just what the company needs if it is going to play with the big boys.
Do New Features Matter to Microsoft Corporation (NASDAQ:MSFT) Windows Phone Users?
Outsiders, those who don’t know anything about Windows Phone 8, may not care about updates and new features. The company itself, as well as its millions of users, feels differently.
Windows Phone Blog Editor Michael Stroh chimed in on the company blog to answer some questions about the latest features device owners will see in the latest update.
Three features in particular were discussed:
– FM Radio. Due to popular request, Microsoft Corporation (NASDAQ:MSFT) brought back this feature, which was a huge hit on Windows Phone 7.
– Data Sense. With this, users are able to keep track of their phone’s data usage while setting a limit based on their data plan. How many of you have ever overshot your data in a given month? Don’t be shy, you know you have!
Camera. This update depends largely on the phone you are using. For instance, on some models you will now have the option to chance which photo app is set to open when you press the camera button.
Updates like these can go a long way in helping Microsoft Corporation (NASDAQ:MSFT) gain ground on the competition. If nothing else, it shows that the company is listening to its users and doing its best to provide them with the features they crave.
Check out the video below for more on Windows Phone 8: