The 10 Worst Mistakes an Entrepreneur Can Make

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No. 9 Trying to cover all potential customers

It is impossible to cater to every potential customer or user of a certain product. The market is filled with options, and each of them is neatly developed. So what you should do is focus on your particular product: turn it into the best at what it does, without trying to seize the whole market. Think small and focused and build from there.

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