As we discussed last week, a new “scroogle” ad by Microsoft Corporation (NASDAQ:MSFT) has caused quite the stir among online shoppers, and we can’t help but wonder if the tech giant should use this aggressive anti-Google Inc (NASDAQ:GOOG) marketing style against Apple Inc. (NASDAQ:AAPL) as well. While there’s no room for Microsoft to make a similar statement about any of Apple’s software programs, the key battle may be in the tablet arena, where some analysts are already giving Apple the victory (see “Black Friday Recap: Did Apple Really Dominate Microsoft?“).
Just as Samsung did with YouTube sensation Overly Attached Girlfriend, there may be an opportunity for Microsoft to use a user-created advertisement to its advantage, this one coming from Forest Gibson, originally noted by The Mac Observer. In the video, Gibson mocks Apple’s iPad Mini advertisement, by literally smashing the tablet with the Microsoft Surface, while juxtaposing its dubstep-like music with the iPad’s classic piano sound. The fan-made ad is below:
While viewers may feel that this video is a bit harsh for any potential anti-Apple Inc. (NASDAQ:AAPL) ad that Microsoft might air, they should remember that the company’s latest campaign literally creates a word (scroogle) to explain just how much they don’t like Google Shopping. If the company wanted to continue in this direction, but instead against Apple, it’s not out of the realm of possibility that they’d consider something like what was created by Gibson. After all, another tech peer has already employed a YouTube sensation in one of its hardware ads, so there is an established precedence.
What do you think about Microsoft’s anti-Google ads, and do you think the company should take a similar approach against Apple Inc. (NASDAQ:AAPL)? Let us know in the comments section below.