Nokia Corporation (ADR) (NOK): Latest Lumia Ad Picks a Fight

Page 1 of 2

Nokia Corporation (ADR) (NYSE:NOK) is certainly in the running for the No. 3 spot in the smartphone handset space, and it is showing no fear in how it approaches its marketing. It is not settling for trying to compare itself against Research in Motion Ltd. (NASDAQ:BBRY), HTC or any other handset maker – with its latest video ad, it is taking direct shots at Samsung and Apple Inc. (NASDAQ:AAPL), the top two companies in the handset market right now.

Nokia Corporation (ADR) (NYSE:NOK) seems to be taking no prisoners in its latest ad, which can be seen on the next page.

It is a rather amusing commercial, which essentially tries to convince established smartphone users – especially those using a Samsung Galaxy or an Apple iPhone – to consider switching to a Nokia Lumia which runs the Windows Phone 8 operating system by Microsoft Corporation (NASDAQ:MSFT). The commercial features several veteran commercial actors (we recognize the faces if not the names) who attend a wedding, and all of the guests pull out their smartphones to take pictures of the happy couple. However, one patron gets in the way, and it starts some trash talk between the Samsung and Apple users. The trash talk escalates into an all-out brawl, and two calm Nokia Lumia users were gathering all the footage of the chaos.

Nokia Corporation (ADR) (NOK), Microsoft Corporation (MSFT)Nokia Corporation (ADR) (NYSE:NOK) is looking in this ad to gather smartphone share from Samsung and Apple, but according to some research we noted in a previous post, the company my be served to market hard at those who have not entered the smartphone space yet, especially in the U.S. Microsoft Corporation (NASDAQ:MSFT) has been making some headway in the smartphone space, and the majority of it has come with former feature-phone users who upgraded into smartphones – instead of those which were switching their smartphones from one company to another.

Image: Nokia Corporation (ADR) (NYSE:NOK)

However, we do admit this ad is pretty amusing, and we’d like you to view it and give us you comments below. What do you think of the commercial, and what do you think of the approach that Nokia Corporation (ADR) (NYSE:NOK) is taking with this marketing theme? Are you open to a Nokia Lumia, and would this ad move you in any direction?

View the ad on the following page:

Page 1 of 2

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!