Nokia Corporation (ADR) (NOK): Latest Lumia Ad Picks a Fight

Page 1 of 2

Nokia Corporation (ADR) (NYSE:NOK) is certainly in the running for the No. 3 spot in the smartphone handset space, and it is showing no fear in how it approaches its marketing. It is not settling for trying to compare itself against Research in Motion Ltd. (NASDAQ:BBRY), HTC or any other handset maker – with its latest video ad, it is taking direct shots at Samsung and Apple Inc. (NASDAQ:AAPL), the top two companies in the handset market right now.

Nokia Corporation (ADR) (NYSE:NOK) seems to be taking no prisoners in its latest ad, which can be seen on the next page.

It is a rather amusing commercial, which essentially tries to convince established smartphone users – especially those using a Samsung Galaxy or an Apple iPhone – to consider switching to a Nokia Lumia which runs the Windows Phone 8 operating system by Microsoft Corporation (NASDAQ:MSFT). The commercial features several veteran commercial actors (we recognize the faces if not the names) who attend a wedding, and all of the guests pull out their smartphones to take pictures of the happy couple. However, one patron gets in the way, and it starts some trash talk between the Samsung and Apple users. The trash talk escalates into an all-out brawl, and two calm Nokia Lumia users were gathering all the footage of the chaos.

Nokia Corporation (ADR) (NOK), Microsoft Corporation (MSFT)Nokia Corporation (ADR) (NYSE:NOK) is looking in this ad to gather smartphone share from Samsung and Apple, but according to some research we noted in a previous post, the company my be served to market hard at those who have not entered the smartphone space yet, especially in the U.S. Microsoft Corporation (NASDAQ:MSFT) has been making some headway in the smartphone space, and the majority of it has come with former feature-phone users who upgraded into smartphones – instead of those which were switching their smartphones from one company to another.

Image: Nokia Corporation (ADR) (NYSE:NOK)

However, we do admit this ad is pretty amusing, and we’d like you to view it and give us you comments below. What do you think of the commercial, and what do you think of the approach that Nokia Corporation (ADR) (NYSE:NOK) is taking with this marketing theme? Are you open to a Nokia Lumia, and would this ad move you in any direction?

View the ad on the following page:

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

6 Ways to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

10 Best Party Songs of All Time to Bring the House Down With

5 New World Order Conspiracy Theories that Will Strangle the World

The 10 Highest Rated Movies of 2014

The 10 Largest Container Shipping Companies in the World

The 10 Largest Armies in the World: Who Should We Be Afraid Of?

Best Warren Buffett Quotes on Money You Need to Hear

The 10 Highest Suicide Rates by Profession

The 20 Most Underrated Movies of All Time

The 10 Fastest Growing Companies in America

The 10 Biggest Outlet Malls in USA

The 5 Most Popular Rap Songs of All Time

The 10 Countries that Eat the Most Meat

The10 Most Expensive Countries to Fly To

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!