Nokia Corporation (ADR) (NYSE:NOK) is certainly in the running for the No. 3 spot in the smartphone handset space, and it is showing no fear in how it approaches its marketing. It is not settling for trying to compare itself against Research in Motion Ltd. (NASDAQ:BBRY), HTC or any other handset maker - with its latest video ad, it is taking direct shots at Samsung and Apple Inc. (NASDAQ:AAPL), the top two companies in the handset market right now.
Nokia Corporation (ADR) (NYSE:NOK) seems to be taking no prisoners in its latest ad, which can be seen on the next page.
It is a rather amusing commercial, which essentially tries to convince established smartphone users - especially those using a Samsung Galaxy or an Apple iPhone - to consider switching to a Nokia Lumia which runs the Windows Phone 8 operating system by Microsoft Corporation (NASDAQ:MSFT). The commercial features several veteran commercial actors (we recognize the faces if not the names) who attend a wedding, and all of the guests pull out their smartphones to take pictures of the happy couple. However, one patron gets in the way, and it starts some trash talk between the Samsung and Apple users. The trash talk escalates into an all-out brawl, and two calm Nokia Lumia users were gathering all the footage of the chaos.
Nokia Corporation (ADR) (NYSE:NOK) is looking in this ad to gather smartphone share from Samsung and Apple, but according to some research we noted in a previous post, the company my be served to market hard at those who have not entered the smartphone space yet, especially in the U.S. Microsoft Corporation (NASDAQ:MSFT) has been making some headway in the smartphone space, and the majority of it has come with former feature-phone users who upgraded into smartphones - instead of those which were switching their smartphones from one company to another.
Image: Nokia Corporation (ADR) (NYSE:NOK)
However, we do admit this ad is pretty amusing, and we'd like you to view it and give us you comments below. What do you think of the commercial, and what do you think of the approach that Nokia Corporation (ADR) (NYSE:NOK) is taking with this marketing theme? Are you open to a Nokia Lumia, and would this ad move you in any direction?
View the ad on the following page: