For many months now, we have been talking about the possibility of an Apple Inc. (NASDAQ:AAPL) TV. Although this is something Apple fans are craving, Cupertino has kept quiet on its plans. Whether or not the company announces a television set in the near future is up in the air at this point. While some believe this will happen sooner rather than later, there is no way of knowing for sure.
Is it possible that Apple Inc. (NASDAQ:AAPL) has a good reason for holding back? If you believe a recent study by Strategy Analytics, the answer could be yes.
It is easy to believe that smart TVs are going to be all the rage. However, a report by Strategy Analytics shows that this is not necessarily the case. Here is what the report had to say:
“Smart TVs are getting a thumbs-down from early adopters, according to the latest research from Strategy Analytics’ Digital Home Observatory. The study, “Online Video Lead Adopters Bypass the Smart TV with Personal Devices”, offers an in-depth examination of how the behavior of eight advanced user households has changed over the past three years as new connected TV technologies have arrived. Even though half of the sample had acquired a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment since they found tablets, smartphones and other connected TV devices easier to use. Early adopters who have not purchased a smart TV yet were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead.”
This is not a direct correlation to Apple Inc. (NASDAQ:AAPL) and its perceived desire to release its own TV, but it goes a long way in showing that consumers may not be as excited about this type of experience as many had once believed.
Despite the fact that the television market is evolving and Apple may eventually get involved on a deeper level, the company may be better off focusing on its iPhone and iPad devices for the time being. Here is why:
“The study concludes that while traditional TV will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and OTT TV/video services to support their entertainment needs.”
Could this be why Apple Inc. (NASDAQ:AAPL) is holding back?