GoPro Inc (NASDAQ:GPRO) is embarking on a new road, that to the surprise of many, doesn’t involve the word content. Instead it seems to be inspired by the winner of International Business Machines Corp. (NYSE:IBM)’s Make It Wearable Challenge. Bloomberg’s Betty Liu informed her audiences of the adventure camera manufacturer’s intentions to go air borne.
“[…] GoPro Inc (NASDAQ:GPRO) getting into the drones business. The maker of wearable video cameras is planning to start selling consumer drones with high definition cameras late next year, that is according to the Wall Street Journal. The multirotar helicopters will sell between $500 to a $1000, according to the journal report […],” reported Liu.
While GoPro Inc (NASDAQ:GPRO) might be one of the first companies to supply consumers with drone technology at such a scale, the idea itself is not a novel one. Just recently, International Business Machines Corp. (NYSE:IBM)’s Make It Wearable Challenge was won by a team who came up with a QuadCopter camera that could be strapped to the user’s wrist, and when its time to capture a photograph, it could be directed to fly away and take a picture from a distance.
The idea was particularly well suited for rock climbers, who just couldn’t get the kind of perspective that they wanted from a GoPro Inc (NASDAQ:GPRO) camera attached to a stick. Hence, it is not a surprise that the inventor of the QuadCopter was in fact a rock climbing enthusiast.
It will be interesting to see the execution of GoPro Inc (NASDAQ:GPRO)’s drones, particularly how they fare on the compatibility front. Will the adventure camera manufacturer be able to come up with an even better solution than the wrist snapping QuadCopter?
GoPro Inc (NASDAQ:GPRO) recently faced a plunge in its stock price, when the company’s management decided to hold a second offering well below the currently trading levels at that time. Hopefully this news will stir things up in the right direction.
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