GoPro Inc (NASDAQ:GPRO), according to the Vimeo top executive, has essentially empowered ordinary people to shoot like professionals.
“It is a huge, growing category and I think an incredibly exciting one. It just goes to show [what happens when] you put these tools that are ever more powerful and ever more affordable in the hands of [ordinary people]. It used to just be the realm of professionals and now you have these enthusiasts and pro-sumers. Action sports is one of the prime categories [on Vimeo],” Trainor said.
GoPro Inc (NASDAQ:GPRO) recently had a blockbuster holiday season with Michael Pachter of Wedbush Securities saying that the Hero has become hard to find in stores in December. That should make the company very happy, he said.
According to Trainor, videos usually shot with cameras made by GoPro Inc (NASDAQ:GPRO) is a very popular category on Vimeo. Furthermore, this category of videos have very avid followers, he said.
“That is a very popular category on the web [and] very popular on Vimeo. Those videos, particularly whether they are skiing or snowboarding or surfing or skating have these very passionate global audiences that are often underserved by traditional outlets,” Trainor added.
He said that they at Vimeo are seeing films selling very well on their service that would never generate the scale to make a viable business using advertising. Vimeo has a pay as you watch service where viewers can buy content they want.
In essence, the rise of GoPro Inc (NASDAQ:GPRO) is not only good for the company itself, it’s also positively affecting other companies like Vimeo and also empowering more and more content makers.