Google Inc (NASDAQ:GOOGL) has loaded its guns and is going to arm its content business with all the fire power that it could possibly need. Torrence Boone, Google’s managing director revealed on CNBC how the new space, which is a dream of any content maker, a lavish 22,000 sq ft office in New York embellished with all the gadgets content makers could imagine, is going to help Google Inc (NASDAQ:GOOGL) monetize better.
“We have seen tremendous advancement in terms of the quality of content that has come from the usage of these type of facilities. We also have one in London and the best evidence of that is the product that we launched recently called Google Preferred, which is the top 5% of the video content that is now competing with the cable market so we had a successful upfront season and were able to monetize that premium quality content that is the function of the great facilities and the capabilities that these new content creators are bringing to the table […],” said Boone.
Google Inc (NASDAQ:GOOGL) has found the business segment that could add even more in advertising revenues to the company’s top line. By concentrating on the areas that have greatest potential for growth, Google Inc (NASDAQ:GOOGL) has been able to maintain its dominant position in the market. The company already has a strong presence in the most trending gadgets category.
Boone also commented on how Google’s content, especially through channels such as YouTube was previously generated. It was shabby to say the least. Content developers would use any space that they could find, which in most cases was their home.
The new space will not only dramatically improve the content quality which as Boone pointed out will result in better monetization as evidenced by the company’s past experiences, but also inspire creativity and innovation in the content developers. Content developers will surely have a blast with their new toys.
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