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Google Inc. (GOOGL) May Incur Additional Costs On DoubleClick Outage

Google Inc. (NASDAQ:GOOGL)’s DoubleClick online advertisement platform was the subject of an outage on Wednesday awaiting to see if the affected publishers in the two hours ordeal will ask for reimbursements. Daily Mail North America’s Jon Steinberg, during an interview on CNBC, acknowledged that the damage could have been worse had the outage occurred on Thursday or Friday.

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“That was like the power being out in all of New York City. […] Anyone who runs DoubleClick, which is basically just everybody had no ads service and in many cases it stalled the pages from loading now it is all backup, “said Mr. Steinberg.

The outage caused ads on a number of websites using DoubleClick to go blank with some of the websites failing to load entirely. Some of the sites that were immensely affected by the outage include Wall Street Journal Forbes.com and BBC.com. The outage affected websites across the globe affecting video, display, and mobile formats.

The outage possibly resulted in millions of dollars of ad revenue being lost during the two-hour shutdown. Steinberg reiterated that he will be asking for reimbursement from Google Inc. (NASDAQ:GOOGL) although he believes he might be turned back on the fact that the service is rarely down with an uptime of 99.99%

“Had it been Thursday or Friday it would have been a bigger deal because that is when you do the big home page takeovers for Movie Debuts, television series debuts a lot of that stuff. If you lose even part of the day if you lose, an hour people are paying tens of thousands or hundreds of thousands of dollars for a home page. So the fact that it was a Wednesday made it less bad,” said Mr. Steinberg

It is not the first time that the service experienced an outage as the same did happen last year. CNBC reports that DoubleClick AD Serving platform accounts for 44% of the ad serving market making Google Inc. (NASDAQ:GOOGL), a dominant player on ad servers.


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