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Google Inc (GOOGL), Twitter Inc (TWTR): Will Tech-Dragons Breathe Fire Through Their New Heads?

Mixing up computer science with business leads to highly volatile results. For example, many fear that Google Inc (NASDAQ:GOOGL) is getting off tracks a bit too much with its constant experiments into new areas. On the other side of the spectrum, there’s Twitter Inc (NYSE:TWTR) that has been trying to figure out how to gain profits from its social platform. Bloomberg reported that these companies had announced changes in management to tackle uncertainty in their operations.

Twitter Inc (TWTR), NYSE:TWTR

“Twitter and Google both making management shake ups. Twitter naming Kevin Weil a new head of product and Google’s head of Android and Robotics, Andy Rubin, is leaving the company. It’s kind of like musical chairs,” said Betty Liu.

James Kuffner will be replacing the father of Android, who went to seek more freedom in operating an incubator for tech-focused companies. Google Inc (NASDAQ:GOOGL) grieves for the loss, but the company has to do well despite it. Twitter Inc (NYSE:TWTR)’s case is a bit different as the company seems to have little ideas how to approach customers’ wallets.

“They’re having a hard time really figuring out how to monetize their users, what new products that they can bring on to take advantage of what many of us just see as kind of like news feed,” informed Betty Liu.

It’s not that Twitter Inc (NYSE:TWTR) is completely worthless and the company has to change the product manager every once a while to attain any chance in increasing profitability. However, it seems that the modifications that should be done are mostly to the core of the company’s activities and this might affect the way users perceive the product. So, it’s no wonder why top figures in the company face difficulties in establishing an efficient monetization system.

As of Google Inc (NASDAQ:GOOGL), there’s little to add because the tech giant seems very far away from serious problems.

Disclosure: none
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