Twitter Inc (NYSE:TWTR)‘s Monthly Active Users (MAUs), or more precisely lack thereof has become a serious concern for the company’s investors, and Twitter hasn’t been able to placate those concerns. On Bloomberg, Paul Kedrosky, who is the channel’s contributing editor shed light on two reasons that are making Twitter Inc (NYSE:TWTR) irrelevant in a way.
When asked the question whether Twitter should forge partnerships with other platforms like iCloud to boost the number of MAUs, Kedrosky’s reply was spot on. He explained that other platforms like Buffer and Hotsuite are in business because of Twitter Inc (NYSE:TWTR), and they offer products which should have been offered by Twitter in the first place.
” I think that it should be all of those things and I think that it should quite honestly, and I am sorry to say this, but I think that they should look at some companies that need to become rapidly obsolete, like why does Hootsuite exist? Why does Buffer exist? why do all of these companies exist to a sort of at the margins but doing things that people expect should be happening inside of the core Twitter Inc (NYSE:TWTR) product, so there is a whole sort of ecosystem that needs to kind of change,” said Kedrosky.
Secondly, Kedrosky also drew attention to the fact that Twitter is fighting its own friends, the developers. He mentioned that innovation and new products is what the company needs most at this point in time and it is not going to come from the Twitter Inc (NYSE:TWTR) camp itself, but the developers of the platform.
“[…] I think that is where you are going to see an awful lot of changes that the company needs in terms of new products, that really begin to drive things, because you know, they are the people who are going to build on top of the platform and do sort of the new crazy and interesting things that attract users, I think more so than Twitter Inc (NYSE:TWTR) is,” said Kedrosky.
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