Google Inc. (NASDAQ:GOOGL) is slowly shifting focus away from the search engine business to exciting entities and projects that rely modern technology. Bloomberg’s Tom McKenzie believes that with the new developments, Google is trying to show it can run the lives of people around the world with the use of apps in Smartphone’s.
In a Taipei street, Google Inc. (NASDAQ:GOOGL) has already rebuilt a store engraved with Chinese writings and art. By simply taking photos of the writings and signs, one can get immediate translation of what they mean from the comfort of a smartphone without having to ask for help. Google is also providing cooking tips right at the touch of a button while also providing direction depending on where one wants to go or when stuck.
The travel industry is another space that the company is keeping a close eye on. Translation apps are already on offer allowing people to translate different data to the language of their likings.
“From Translation and travel to commuting and cooking tips, Google Inc. (NASDAQ:GOOGL) wants to show it’s more of a search engine weaving its way into everything you do,” said Mr. McKenzie.
Google Inc. (NASDAQ:GOOGL) is slowly disrupting the travel industry with its ever growing mobile application services that offer some of the best help ranging from flight schedules to hotel directions, as well as details of various events. The giant search engine is also pushing for the wearable space having announced plans for an Android wear that will allow it dominate the wearable landscape.
Google Inc. (NASDAQ:GOOGL) is trying to revamp its pool of apps with a view of delivering glanceable information regardless of whether one is using a wearable device, mobile or PC. Interconnection of data that is to be made available at the touch of a button is also set to come with a fair amount of challenges according to McKenzie.
“Letting Google Inc. (NASDAQ:GOOGL) into every corner of our lives gives access to even more of our personal data. But, the company is betting those concerns will be outweighed by the convenience of our increasing mobile lives,” said Mr. McKenzie.
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