Ford Motor Company (F)’s Expectations from the New Mustang

The Mustang has always been an iconic brand from Ford Motor Company (NYSE:F). So, it’s really not much of a surprise that the company expects the Mustang 2015 to do well. Though Ford Motor Company (NYSE:F) has faced crisis in the past, the Mustang brand is among the few that wasn’t affected much by the turmoil that Ford Motor Company (NYSE:F) faced. It still commands a loyal fan and customer base, arguably even the biggest fan base for any Ford Motor Company (NYSE:F) car. Joe Hinrichs, President of the Americas at Ford Motor Company (NYSE:F) discussed the features and demand outlook for the Mustang 2015 on Bloomberg earlier today.

Ford NYSE F

“We are just starting up production and in this fall we will bring out the new Mustang, its 50-th anniversary. We are going to ramp up slowly to get the quality right and make sure the vehicle is ready, but once we get going, we expect very strong demand for the new model. It’s all new in so many ways. We don’t give out sales projection numbers, but we are certainly very excited about the demand, not just here in North America, but also around the world for the new Mustang,” Hinrichs said.

According to Hinrichs, the sports car market is heavily reliant on new models and that is the reason why Mustang hasn’t performed well in terms of sale, when compared to its competitors. With the launch of the new model of the Mustang, Hinrichs believes that Ford Motor Company (NYSE:F) will again dominate this market.

Hinrichs revealed on the program that the 2015 Mustang will come with new technology and features, apart from changes in the design. He believes that even after such significant changes the hardcore fans of Mustang will still love the new model as it has retained all the elements that fans like about the car, including the ‘sound’ of the Mustang.

Disclosure: None

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