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Facebook Inc (FB): Home Making HTC First Home-less in Mobile Market?

Facebook Inc (NASDAQ:FB) had to have known it was taking a gamble when it launched its Facebook Home software platform last month on a specially made Android-run handset.

Facebook Inc (NASDAQ:FB)After that launch of what was called the “Facebook phone,” the Facebook Home platform was rolled out to be downloaded on other Android devices through the Google Play Store. But if the numbers for the original Facebook Home handset are any indication, Facebook Home could very well find itself Home-less on mobile devices before long.

Just days after Facebook Inc (NASDAQ:FB) claimed one million downloads of the Facebook Home platform through Google Play, there are fresh rumors swirling around that the very handset that was created for Google Home, just may be discontinued by the manufacturer after just a month in stores.

The HTC First, known as the “Facebook phone,” which had Facebook Inc (NASDAQ:FB) Home pre-installed as an overlay to the Android OS – having notifications, friends’ posts and pictures right on the home screen – has not done well in stores since the launch of the phone.

OK, “not well” would be an insult to “not well.” Maybe there is word that is better than poor, awful or horrible.

We’re not sure, but we may have to invent one, because for all of the hype of Facebook Home that Facebook Inc (NASDAQ:FB) put into this product launch, the latest word is that only 15,000 HTC First handsets have been sold in the last 30 days. And that is worldwide, we understand – 500 a day around the world.

It is being bandied about that AT&T Inc (NYSE:T) will stop selling the handset, will take it off its wireless service, and will soon ship unsold inventory back to HTC. AT&T was supposedly offering the phone, originally $99 with a two-year contract, for just 99 cents with a contract.

This sounds painful. What do you make of Facebook Inc (NASDAQ:FB) and its Home platform? Does the one million downloads say something accurate or does the failure of HTC First make the commentary? Of do you think they are related to each other? Let us know in the comments section below.

DISCLOSURE: None

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