Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) have grown over the years to become a must-have platform for anyone in need of an advertising platform that can reach a mass audience around the globe. CNBC’s Julia Boorstin reports that the same could change in the near future should recommendations of research firm, Forester be given a clear thought by marketers.
Boorstin reports that the vast majority of brands post on Facebook and Twitter Inc. (NYSE:TWTR) are most of the time not effective as they never reach the desired population that marketers might have had in mind. Forester’s has already recommended that marketers should try not to make Facebook Inc. (NASDAQ:FB) the center of any marketing efforts aimed at having an impact on total sales
“The study finds that Facebook and Twitter post of top brands reach only 2% of fans and followers and an average less than 0.1% of fans and followers interact with those posts, “said Mrs. Boorstin
Facebook Inc. (NASDAQ:FB) in a blog post has already admitted that brands promotional content will register a significant decline in distribution in the coming months. The research has also suggested that brands are only wasting money in pursuing customers on the two giant social platforms instead of using effective marketing platforms.
“Forester says brands should invest in their own sites saying fans who want to stay in touch with the brand are nearly three times as likely to visit a brands website as to engage with that brand on Facebook and are nearly twice as likely to sign up for a brands emails, “said Mrs. Boorstin.
Forester research essentially shows that Facebook and Twitter Inc. (NYSE:TWTR) are at the moment not offering the relationships that marketers have been craving for in terms of marketing campaigns effectiveness. The research firm suggests that companies should resort to building long lasting and stable relationship with customers through personalized marketing campaigns on emails and official brand websites.
Emails act as an effective marketing tool as they always end up being delivered 90% of the time unlike Facebook and Twitter Inc. (NYSE:TWTR) posts that only get delivered 2% of the time.
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