Twitter Inc (NYSE:TWTR) needs to step up its game and solve a particular problem if it wants to thrive going forward, early investor Gary Vaynerchuk has revealed according to a report from Venture Beat.
The social network has “become a massive firehose” in the last five years, Venture Beat quotes the investor as saying at the Guardian Changing Media Summit in London today.
If it wants to survive, Twitter Inc (NYSE:TWTR) has to find a way to stop showing people everything. Essentially, what Vaynerchuk suggests is that it has to adopt the approach taken by Facebook Inc (NASDAQ:FB) with its News Feed feature.
Not that Twitter Inc (NYSE:TWTR) is exactly thrilled about being like other social networks. Recently, it made a push to dissuade users from using Instagram to post photos, for example. However, it is looking for ways to surface relevant tweets to people. The site is reportedly working on a feature called TV Timelines which will gather content on the site relevant to what a user is currently watching on television. The site also has a Highlights feature to surface relevant tweets users may have missed.
This isn’t the first time the investor has given strong opinions about companies. Vaynerchuk said late last year that in his opinion, BlackBerry Ltd (NASDAQ:BBRY) is a dead company walking. Other experts, like this Harvard professor, says Twitter has essentially a flawed business model.
Other investors, like Mark Cuban, agree that the social network is troubled. However, Cuban said that troubled as it is, he doesn’t see Twitter dying. Investor Jason Calacanis says that other features like videos will help the company thrive.
Bain Capital’s Brookside Capital decreased its Twitter Inc (NYSE:TWTR) stake 19% quarter over quarter to about 1.92 million shares by the end of the December quarter.
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