Apple Inc. (AAPL), Samsung (SSNLF): This Smartphone Giant Is Set to Conquer North America

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A primary motive behind these stores is to improve the brand image of Samsung products. The company plans to display its newest devices in these stores and show American consumers the uniqueness of everything Samsung. According to the company, it will hire its own staff to demonstrate the interesting new features of its latest flagship Samsung Galaxy S4 phone.

Bottom line

Samsung (NASDAQOTH:SSNLF) has become the world’s largest smartphone manufacturer and the new S4 will further strengthen its number one position. The penetration of these devices is still relatively low in the U.S. compared with rest of the world. The new Best Buy-based mini stores will be a major leap in strengthening the position of the Galaxy range in North America.

Mohsin Saeed has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

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