Apple in UK: Apple Brand Doing Just Fine in United Kingdom

“Each year, the Superbrands surveys gauge brand perception among both business-to-business brands and consumer brands. Superbrands, the organization administering the surveys underlying the reports, defines a Superbrand as one that has “established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize.”

Surveys like this go a long way in showing people how companies are perceived by the public. Here is what Stephen Cheliotis, chairman of the Superbrands Expert Council, had to say:

“As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives.”

What are your thoughts on this survey? Does Apple Inc. (NASDAQ:AAPL) deserve to be at the top? Share your thoughts in the comment section below.

Check back here for more updates on Apple in UK.

DISCLOSURE: I have no positions in any stock mentioned.

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