Apple in UK: Is the Apple Inc. (NASDAQ:AAPL) brand among the most popular in the world? Most people would answer with a resounding yes, and a recent survey by Superbrands proves this to be true.
Apple is the second most popular stock among hedge funds, and the smart money’s top small-cap picks have historically beaten the market by 18 percentage points per year (see a list of most recent stock picks and their returns).
In recent voting, Superbrands found Apple at the top of one list and near the top in another. Before we get to the results, here is what the survey is all about (direct from the company):
“Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.
There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).”
Despite the fact that this is a UK based service, it is important to note that Apple is holding its own against many of the other biggest brands in the world.
For example, let’s take a closer look at some of its main competitors in the tech space.
In the Business Superbrands category, the one in which Apple finished at the top, Google placed at number three with Microsoft at number eight. Further down the list at number 14 you will find Samsung.
It is an accomplishment for any company to finish in the top 20. That being said, there is a big difference between where Apple Inc. (NASDAQ:AAPL) finished and where the rest of the pack placed. After all, there is only room for one company at the top.
Here is a brief excerpt from AppleInsider, explaining the survey in greater depth:
“Each year, the Superbrands surveys gauge brand perception among both business-to-business brands and consumer brands. Superbrands, the organization administering the surveys underlying the reports, defines a Superbrand as one that has “established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize.”
Surveys like this go a long way in showing people how companies are perceived by the public. Here is what Stephen Cheliotis, chairman of the Superbrands Expert Council, had to say:
“As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives.”
What are your thoughts on this survey? Does Apple Inc. (NASDAQ:AAPL) deserve to be at the top? Share your thoughts in the comment section below.
Check back here for more updates on Apple in UK.
DISCLOSURE: I have no positions in any stock mentioned.
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