Amazon.com, Inc. (NASDAQ:AMZN) continues to receive mixed reaction in the market in the wake of the stock losing a substantial amount of value this year with profit margins under threat from a massive investment retreat. One guy who is not concerned about Amazon’s long term prospects is former Apple Inc. (NASDAQ:AAPL) chief evangelist, Guy Kawasaki.
During an interview on Bloomberg, Kawasaki reiterated that Amazon remains the king of online transactions at the back of a delivery system that is already causing shockwaves across the nation. There is no doubt that Amazon.com, Inc. (NASDAQ:AMZN) has found a way of getting creative with customers experience in all it does according to Kawasaki.
“In a sense Amazon is like PetSmart Inc. (NASDAQ:PETM) on steroids; Amazon wants to sell you everything. My wife ordered something on Saturday night, and the U.S postal service Sunday morning delivered it. How can that be possible,” said Mr. Kawasaki.
Amazon.com, Inc. (NASDAQ:AMZN) is looking to get it right this year with its same day delivery system that should be a game changer if it can make deliveries as promised. Last year the company failed miserably on its promise to deliver goods on time before Christmas due to the overwhelming amount of orders. The need for an efficient and reliable delivery system was forced by the company incurring a lot of money last year in the form of refunds for goods that did not get to the final destination on time.
Things seem to have changed as the company has resorted to taking more control of its delivery system by opening more sorting areas that are to be used to ensure goods get delivered on the same day upon purchase. Amazon.com, Inc. (NASDAQ:AMZN) has already constructed a number of facilities closer to the population where distribution of goods will be carried out with ease.
Amazon has also borrowed a leaf out of Priceline Group Inc. (NASDAQ:PCLN) and eBay Inc. (NASDAQ:EBAY) in pursuit of attracting bargain hunters by the unveiling of a ‘make an offer’ option. The new service lets merchants and buyers negotiate prices for different goods. The addition of the haggling option essentially broadens Amazon appeal to a wider audience of customers.
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