20 Most Valuable Brands in 2013

Page 1 of 21

Even for the most valuable brands in 2013, establishing a strong brand brand is not the easiest of tasks. How do top global brands manage to keep their edge year after year? A great product, savvy marketing techniques, and consumer trust all help build and strengthen a company’s brand.

Today, we would like to present you with a list we have compiled of the top 20 most valuable brands in 2013, based on the statistics issued earlier this year by Forbes Magazine.

For the third year in a row, Apple Inc. (NASDAQ:AAPL) ranks as the most valuable brand. Although Apple’s journey on the stock market has been somewhat inconstant, the brand still resonates with consumers worldwide. Apple increased its brand by 20 percent compared to 2012, reaching a whopping $104.3 billion.

At almost half the value of Apple ($56.7 billion),  Microsoft Corporation (NASDAQ:MSFT) ranks as 2013’s second most valuable brand in the world. While the growth of Microsoft over the past few years has been somewhat flat, the company is planning on transitioning from the PC niche to the mobile world.

The Coca-Cola Company (NASDAQ:KO) rounds up our top three, with a brand value of $54.9 billion, up by 3 percent. The company’s brand is going strong amongst consumers, and it’s even the first company to ever 50 million likes on the popular Facebook.

Curious to see which other brands have made the list of most valuable brands in 2013? Let’s take a look at the countdown.

Note: Only brands that have some degree of presence on the US market were taken into account for the purposes of this countdown.

Page 1 of 21
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

The 10 Most Peaceful Countries in the World

5 Big Reasons Communism Failed

The 15 Most Famous Carl Icahn Quotes

10 Scary Animals that are Actually Harmless

The 8 Most Famous Singer-Actors in Entertainment

The 10 Longest Wars of All Time

The 13 Worst Looking Foods that Taste Great

The 6 Most Gruesome Injuries Suffered During a Sports Match

The 20 Biggest Contracts in MLB History

The 7 Worst Blown Calls in Sports History

7 Free Ways to Advertise Your Business Online

The 18 Best R&B Songs of the 90’s

The 10 Most Dangerous States to be a Cop

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!