Yandex NV (YNDX): 12.1 Million Reasons for, Inc. (ADR) (BIDU) to Bounce Back

The bears keep piling up on, Inc. (ADR) (NASDAQ:BIDU).

Nasdaq’s bi-monthly update shows that a record 12.1 million shares were sold short as of mid-March. To place those negative wagers in perspective, China’s leading search engine only had 8.7 million shares sold short when 2013 began. The number of naysayers has actually more than doubled over the past year.

Is, Inc. (ADR) (NASDAQ:BIDU) broken? Can it bounce back?

The bullish counter is that Baidu has never been cheaper. As earnings continue to grow and the share price shrinks, the fallen dot-com darling’s valuation contracts. Baidu is now trading at just 16 times this year’s projected profitability and less than 13 times next year’s target.

Just to put this in context, Russia’s Yandex NV (NASDAQ:YNDX) is going for more than 17 times next year’s profit forecast and slower-growing Google Inc (NASDAQ:GOOG) is fetching more than 15 times next year’s projected earnings.

This wouldn’t seem like such a bargain if, Inc. (ADR) (NASDAQ:BIDU)’s financials were in a state of decline, but clearly they’re not.

The long road back for Baidu
Chinese stocks had a rough earnings season earlier this year.

Results for the fourth quarter were generally mixed, but most of China’s bustling Internet companies disappointed investors with their guidance for the current quarter. There’s a natural seasonal slowdown this time of year, but the sequential weakness was made worse by a late start to the Chinese New Year this time around., Inc. (ADR) (NASDAQ:BIDU)’s guidance — calling for a 4% to 7% sequential dip in revenue — wasn’t welcome, but many of China’s once shining dot-com stars checked in with outlooks calling for double-digit percentage declines.

Qihoo 360 Technology Co Ltd (NYSE:QIHU) was one of the rare exceptions. The company behind the leading Internet browser and security software suite that has become a thorn in Baidu’s side since rolling out a search engine of its own bucked the trend.

To be fair, Qihoo 360 is also growing a lot faster than most of its online peers. However, Qihoo 360 is also trading at 19 times next year’s earnings.

Waiting on good news
Baidu hit a two-year low last week, so for now those 12.1 million shorts are in the black.

What would shake them out? What would make the bears scramble for the exits?

A no-brainer catalyst would be an improving perspective, and that’s actually starting to happen. After months of seeing Wall Street pros whittle down their profit targets on, Inc. (ADR) (NASDAQ:BIDU), the pros are starting to turn.

It’s not much.

The same analysts that thought Baidu would earn $5.39 a share this year and $6.77 a share next year just a month ago are now perched on $5.40 a share and $6.78 a share, respectively. It’s a baby step, but it’s a step in the right direction.

The next step would be Wall Street warming up to, Inc. (ADR) (NASDAQ:BIDU) with upgrades. The last major analyst move was a downgrade by Stifel Nicolaus last month after the company’s disappointing quarterly report.