Yahoo! Inc. (NASDAQ:YHOO) is enjoying an impressive run in the market at the back of chief marketing officer, Kathy Savitt, reiterating the company is a pure tech & media play. During an interview on Bloomberg, Savitt emphasized that the giant search engine company remains focused on developing products that people consume and enjoy every day.
“Yahoo! Inc. (NASDAQ:YHOO) is an innovation company it is a customer focused company that uses technology to innovate in media, to innovate in communications and discovery,” said Mrs. Savitt.
Choosing between being a media or tech company is out of the picture according to Kathy, who believes all efforts should always be directed towards meeting consumer wants while delivering the same uniquely. Yahoo! Inc. (NASDAQ:YHOO) remains focused on satisfying customers daily digital routines while innovating them with the highest level of precision with a view of making them delightful.
Yahoo has had its own hits on the road especially with the SNL clips which have not turned out to be as lucrative as earlier thought. Savitt reiterates that even though Yahoo is not selling advertising on SNL the platform will continue to be a terrific franchise where users can go and sample an archive full of videos.
A push into digital magazines has already seen Yahoo! Inc. (NASDAQ:YHOO) unveil ten new magazines with the youngest one being three weeks. The CMO reiterates the push has enabled the search engine company to successfully fend off competition from other players in the space.
“Our youngest magazine is about three weeks old and already they are eclipsing certainly on the desktop side many of the standard competitors that have been in the space for years and years. The growth as we now take these digital magazines onto mobile platform is really exciting for Yahoo,” said Mrs. Savitt.
Savitt also had positive words for CEO, Marissa Mayer, reiterating she is one of the best on consumer technology innovation space even though she has been battling immense pressure from the press and investors.
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