Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Yahoo! Inc. (YHOO): One Subtle Change It Desperately Needs

Over the past nine months, Yahoo! Inc. (NASDAQ:YHOO) has been on a turnaround tear under Marissa Mayer. Since taking the helm, Mayer has implemented workforce changes, acquired a handful of mobile start-ups, and prioritized products over profits. While Mayer’s long-term turnaround plans are materializing, the company is in desperate need of a subtle yet profound change: Yahoo! needs a new logo.

Current Yahoo! logo. Source: Yahoo!.

Yahoo!’s current emblem is a vestige of the ’90s, when the search company was founded. It features a childish font with misaligned letters, and is very reminiscent of another household tech name from the ’90s that also recently decided to give itself a corporate makeover. eBay Inc (NASDAQ:EBAY) unveiled its new look last September, after its outgoing logo had been in use for 17 years.

Old eBay logo (top) vs. new eBay logo (bottom). Source: eBay.

Yahoo! Inc. (NASDAQ:YHOO) and eBay grew up together (they were founded 18 months apart), and the latter simply felt it was about time to get with the times. In contrast, Yahoo! Inc. (NASDAQ:YHOO) is embarking upon a broader transformation, making it the perfect time to revamp its look.

Even software giant Microsoft Corporation (NASDAQ:MSFT) similarly unveiled a new logo last August, following 25 years under the prior flag.

Old Microsoft logo (top) vs. new Microsoft logo (bottom). Source: Microsoft.

Microsoft took the wraps off its new logo heading into the launch of Windows 8, arguably the most dramatic reworking of its flagship operating system that powers the vast majority of the world’s PCs.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading...